Keep Your Company Competitive and Customers Happy with Call Center Services from ABC Marketing Services

Call Center Company in Winston-Salem, NC

You don't have to be an all-A student from WinstonSalem State University near Winston-Salem to know that exceptional customer service and effective communication are more important than ever in today's environment. With a multitude of platforms available for customer engagement, companies and industries of all kinds are feeling compelled to elevate their client support.

In fact, savvy business leaders are exploring ways to cut costs by outsourcing their inbound and outbound voice services, along with the email and chat support that are crucial to daily operations. If your company is ready to enhance customer experience, retain and grow its client base, increase brand visibility, and outpace competitors, consider collaborating with ABC Marketing Services Services to take the next step.

Call Center Company Winston-Salem, NC

The ABC Marketing Services Difference

For over 20 years, our call center company in Winston-Salem, NC has been providing innovative solutions to help you engage with your markets across the U.S., Canada, and beyond. We've successfully launched hundreds of campaigns for a number of needs, including:

  • HelpHelp Desk
  • CareCustomer Care
  • TechnicalTechnical Support
  • SurveysSurveys
  • SettingAppointment Setting
  • OutboundOutbound Sales
  • LeadLead Generation

We recognize that choosing to partner with a call center for customer care and product support is a significant commitment. We also understand how challenging it can be to transition from another call center provider. That's why, as your trusted partner, we're dedicated to guiding you through this process every step of the way.

When you collaborate with ABC Marketing Services, you gain access to a team of experts who are ready to support your customers as if they were their own. Unlike other call center companies, we offer services that are fully customized to meet the unique needs of your business. Our centers are close to the U.S., in user-friendly destinations in Mexico, Belize, El Salvador, and Brazil, where our pricing is 50% lower than standard rates, and we can handle projects in Spanish, English, Portuguese, and other languages.

The ABC Marketing Winston-Salem, NC

What Industries Does ABC Marketing Services Target?

If you own a business, you're probably wondering whether we serve the industry in which you work. We're proud to serve many businesses in a number of different industries, including:

The bottom line? Our key motivator is your success. Let's talk today about your business objectives. Once we understand your business and your goals, we'll help you achieve the results you want with the help of reliable call center pros. Now that you know more about ABC Marketing Services, let's take a deeper dive into the most popular call center services we provide.

Call Center Company for Appointment Setting

Could you imagine booking an appointment at Heritage Woods Senior Living in Winston-Salem, only for their team to make a mistake and lose the reservation you made? Chances are you'd be mad. The same goes for your company when one of your customers books an appointment, and it's lost or delayed.

We recognize how time-consuming appointment setting can be for your business. That's where ABC Marketing Services comes in. We're one of the top call center companies providing appointment-setting services in the U.S. We specialize in offering customized solutions for businesses aiming to simplify their scheduling and improve customer engagement. Our goal is to help companies like yours stay organized and concentrate on what truly counts—achieving growth and success.

ABC Marketing Customer Care Winston-Salem, NC

Why Hire a Call Center Company in Winston-Salem, NC for Appointment Setting?

Partnering with a knowledgeable call center for appointment setting can help you save time, cut costs, and minimize stress. Plus, your business can avoid expenses such as equipment, overhead, setup time, and training, all while enhancing your profits and sales.

Some additional benefits of working with ABC Marketing Services for appointment setting include:

  • Care24/7 Service
  • FocusFocus More Time on Your Business
  • CorrectCorrect Difficult Staffing Problems
  • CommunicateCommunicate with Customers Effectively
  • GrowGrow Your Company
  • MoreMore

What Industries Benefit from ABC Appointment Setting Services?

Leaders in industries like Automotive & Transportation and Agriculture & Agribusiness find appointment setting services from ABC Marketing Services to be highly effective. Our appointment setting services help improve customer service, generate sales, and provide tech support for businesses such as:

  • list-startFarm Supply Distributors
  • list-startEquipment Manufacturers
  • list-startOrganic Farms
  • list-startCar Dealerships
  • list-startTrucking & Logistics Companies
  • list-startMore

Call Center Company for Help Desk

Outsourcing your help desk allows your customer service department to operate 24 hours a day. Our call center company in Winston-Salem, NC can offer tier-1 technical support or serve as backup for your in-house help desk team. Simplify your support process and focus on growing your business, instead of dealing with help desk nightmares.

ABC Marketing Help Desk Winston-Salem, NC

What Makes ABC Marketing Services the Best Choice for Outsourced Help Desk Services?

If you're worried about the high costs and hassles of Help Desk, look no further than our call center company for help. Help desk services from ABC Marketing Services include:

01

Some of the most competitive rates and flexible pricing options available, catering to a wide variety of needs, from fully dedicated agents to shared options priced by subscriber, call, or device.

02

A strong, purpose-driven service attitude. Like we stay ready for action with extensive help desk experience, available from 12/5 to 24/7 through phone, text, email, and live chat.

03

Secure and redundant call center infrastructure.

04

Bilingual Spanish/English and Portuguese/English agents, all fully trained with extremely low attrition.

Whether you're looking to integrate chat or email into your Help Desk services or hand over your operations for a fully managed system, ABC Marketing Services can help.

What Industries Benefit from Help Desk Services from ABC Marketing Services?

Leaders in industries like E-Commerce & Retail and Education & E-Learning find outsourced help desk services from ABC Marketing Services to be highly effective. Our help desk services improve customer service, generate sales, and provide support for businesses and organizations like:

  • list-startOnline Learning Platforms
  • list-startPrivate Schools
  • list-startOnline Stores
  • list-startFashion Brands
  • list-startMore

Call Center Company for Technical Support

ABC Marketing Services is a call center company known for its tech support - so much so that we offer two different tiers to accommodate our customers.

ABC Marketing Technical Support Winston-Salem, NC

Standard Tech Support

For Basic Tier 1 Tech Support, our agent collects your customer's information and analyzes it to identify and resolve issues using established procedures. Typically, a Tier 1 agent works under the close supervision of a senior technician from your staff. Sometimes, your tech support needs can be integrated with the PTS offerings listed below, generating revenue for your company.

ABC Marketing Surveys Winston-Salem, NC

Premium Tech Support (PTS)

Our all-in-one, customizable Premium Technical Support (PTS) solution offers exceptional tech support for all the connected devices and services used by your customers. There's no requirement for you to create your own offering. This comprehensive solution comes with all the necessary call center resources, software, technology, and operational expertise. You just need to promote your PTS program to your customers.

A few of the reasons why customers choose our tech support services include:

01

Market-Leading Results

We help your company achieve better customer experiences and higher ROI.

02

Problem Solving

We help you deliver superior tech support experience via immediate live support and 24/7 problem-solving skills.

03

Available Customer Protection

Bundle additional services like device protection, Internet security, online backup, and other third-party services as part of a single PTS subscription.

What Industries Benefit from Tech Support Services from ABC Marketing Services?

Leaders in industries like Energy & Utilities and Financial Services & Banking find technical support services from ABC Marketing Services to be highly effective. Our technical support services improve customer service, generate sales, and provide support for businesses and organizations like:

  • list-startWater & Electric Providers
  • list-startSolar Energy Firms
  • list-startInvestment Companies
  • list-startInsurance Firms
  • list-startMore

Call Center Company for Marketing Research

Marketing research, encompassing social and opinion studies, involves the organized collection of data regarding individuals or organizations through statistical techniques and applied social science methods. This approach provides valuable insights to inform market decisions. As an integral part of any business strategy, having the right research is fundamental for sustaining your company's competitive edge - and ABC Marketing Services can help.

What Sets ABC Marketing Services Apart from Other Research Group Providers?

ABC Marketing Appointment Setting Winston-Salem, NC

If business growth is on the menu this year, you've got to make informed decisions, and marketing research is one of the best ways to achieve that goal. Contact ABC Marketing Services to learn more about our marketing research services.

What Industries Benefit from Marketing Research Services from ABC Marketing Services?

Leaders in industries like Hospitality & Travel and IT & Software Development find marketing research services from ABC Marketing Services to be highly effective. Our marketing research services improve customer service, generate sales, and provide support for businesses and organizations like:

  • list-startHotels
  • list-startTravel Agencies
  • list-startTech Startups
  • list-startIT Consulting Firms
  • list-startMore

Call Center Company for Surveys

Conducting outbound market research and distributing customer surveys are excellent ways to gain insights into your consumers, allowing you to enhance your products or services. Relying on trial and error can be costly. Let our call center agents assist you in making informed decisions and assessing adoption rates before launching anything new.

At ABC Marketing Services, we have the capacity to create both small and large-scale surveys. Our clients frequently report the benefits of using surveys. Some of those benefits include:

Surveys hold significant power. By tapping into the insights our call center gathers from consumers, we can assist you in developing new products and services or fine-tuning your existing offerings. Ready to discover how ABC Marketing Services can support your company? Give us a shout. We'll take the time to understand your needs and provide a tailored proposal just for you.

What Industries Benefit from Surveys from ABC Marketing Services?

Leaders in industries like Insurance and Logistics & Supply Chain find surveys from ABC Marketing Services to be highly effective. Our surveys help improve customer service, generate sales, and provide support for businesses and organizations like:

  • list-startHealth Insurance Providers
  • list-startAuto Insurance Companies
  • list-startWarehousing Companies
  • list-start3PL Providers

Stay Competitive and Keep Customers Happy with Help from ABC Marketing Services

As a leading call center company in Winston-Salem, NC, we know that innovative, custom service is what you need to succeed. That's why, since 1996, ABC Marketing Services has led the way in providing cost-conscious yet effective call center solutions for businesses like yours. From telemarketing and help desk services to lead generation and premium tech support, we can help. We've got the tools and resources to keep your company competitive and your customers happy. Contact us today to learn more about our unique call center services

Latest News in Winston-Salem, NC

WSFCS says it now needs to find $42 million to close budget shortfall for this year

FORSYTH COUNTY, N.C. —Winston-Salem Forsyth County Schools just revealed that the district's financial shortfall is now estimated to be around $42 million for this fiscal year alone.In March, former CFO Thomas Kranz estimated that the district was in a $8 million shortfall for the 2024-2025 fiscal year.In April, district leaders hired a financial firm to get a clearer estimate of the district’s financial troubles. The consultants started working on April 29.After almost a month of work...

FORSYTH COUNTY, N.C. —

Winston-Salem Forsyth County Schools just revealed that the district's financial shortfall is now estimated to be around $42 million for this fiscal year alone.

In March, former CFO Thomas Kranz estimated that the district was in a $8 million shortfall for the 2024-2025 fiscal year.

In April, district leaders hired a financial firm to get a clearer estimate of the district’s financial troubles. The consultants started working on April 29.

After almost a month of work, the district says the consultants found that $8 million shortfall figure to be an underestimation.

On Friday, the district updated the school community, revealing that the shortfall now totals about $42 million for this fiscal year alone.

Get the latest news stories of interest by clicking here

It is still unclear exactly how the district managed to overspend that amount of money.

District leaders said they plan to use all of their unrestricted fund balance to help cover the expenses and are working with the county on repayment options.

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The district still needs to find $13 million for next year, having already cut $23 million to do so.

The district has promised to provide up-to-date information regarding its financial situation.

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Stage managers make the show ‘Go!’

Backstage in the dark, a lone figure dressed in black focuses intently on a thick script with hundreds of “cues.” She stands serenely in a puddle of pale light and whispers into a headset microphone, “Go!”Light floods the stage. Actors scramble to enter and exit portals whose doors slam with loud cracks. Voices shout over one another – now wheedling, now lustful, now angry, now afraid. The play – “Unnecessary Farce” at Little Theatre of Winston-Salem – courts chaos.But fear ...

Backstage in the dark, a lone figure dressed in black focuses intently on a thick script with hundreds of “cues.” She stands serenely in a puddle of pale light and whispers into a headset microphone, “Go!”

Light floods the stage. Actors scramble to enter and exit portals whose doors slam with loud cracks. Voices shout over one another – now wheedling, now lustful, now angry, now afraid. The play – “Unnecessary Farce” at Little Theatre of Winston-Salem – courts chaos.

But fear not! For the next two hours or so, the unsung hero of live theater will hold the space for a smooth and successful show.

The stage manager is in charge.

The job includes nearly every aspect of a theatrical production or event. Stage managers work closely with the director, the creative team, the production team, the cast, and the crew, from auditions to the final performance, explains Nikki Hyde, an assistant professor at UNC School of the Arts who teaches stage management in the School of Design and Production.

“Usually, the lead stage manager is the person who calls the cues, meaning that any time the lights change or anytime you hear a new sound cue, the stage manager is the person saying, ‘Go!,’ to an operator who is making that happen and coordinating all those things in performance,” Hyde says.

They manage schedules and day-to-day operations in rehearsal and during production. Once the show is up and running, they are the lead person for the maintenance of the show, so if any changes are made, they are the person who gives notes to the performers or the technical team. They keep the show looking, sounding, and feeling as the director and the creative team intended.

If the play is new and gets picked up to be done again in another theater, the stage manager's paperwork and documentation will move on with the show to its next production.

Hyde, who has spent her career stage managing theater, opera and special events, explains the most important skills for the job.

“I always start with a love of what we do,” Hyde says. “It’s a baseline. Anybody who works in theater in any capacity has got to love it.”

After love, other abilities that naturally flow from the scope of the job are good organization and communication skills (written and verbal) and adaptability.

Kathy Cissna, Elizabeth Rief, and Brittany Giles-Jones are three of the people who embody those skills in the Winston-Salem area.

How to be a stage manager

Kathy Cissna grew up in “a suburb of a suburb” of Pittsburgh and got her bachelor’s degree in theater from a small liberal arts college in Northwest Pennsylvania. She started out acting but soon found that she liked being backstage.

“As a stage manager, you get to be involved in all aspects of productions,” she says. “My dad was involved in local community theater. He was a singer and also did backstage tech work. I tagged along.”

The first show that Cissna stage-managed, “Born Yesterday,” was a trial by fire.

“They (the community theater) borrowed a whole bunch of fur coats for the cast from local fur shop,” Cissna says. “They installed an incredible security system. We put padlocks on the theater, and I was the person with the keys. They gave me a whole lot of responsibility, and I rose to the occasion.”

She’s still taking on that kind of responsibility 50 years later, in between acting roles, working at Reynolds American and raising a family.

Brittany Giles-Jones, who lives in Stone Mountain, Ga., and frequently comes to Winston-Salem to stage manage shows for N.C. Black Repertory Co., also grew up in theater.

“I grew up in the arts,” she says. “Then I went to college. I didn’t want to go the starving-artist route, so I went more into management, into being a talent agent.”

But her heart kept pulling her back into live theatre. “I went to see a client in a show, and I started trying to get back into the theater,” Giles-Jones says.

She started stage-managing at Horizon Theatre, a highly regarded theater in Atlanta. From there, she went to Juilliard School in New York as a stage-management intern. She continued to work in stage management, joined a union, and even did a stint as assisting managing director in the Drama Department at Juilliard.

In an example of how experience as a stage manager can translate to other jobs, Giles-Jones is currently working an emergency manager and pursuing a doctorate degree in the humanities with a focus on disaster research.

A “yearbook person” in high school, Elizabeth Rief discovered the joys of theater at Wake Forest University.

“A friend was working on ‘Our Town.’ I went and talked to John Friedenberg,” Rief says. “He said, ‘We need someone to stage manage,’ and I jumped in.” Friedenberg was the head of the theater department at Wake from 1988 to 2020.

“‘Our Town’ had all the things: set changes, complex costume changes,” Rief says. “I got exposed to all the technologies – props, construction, carpentry, sound, lights - so I really loved it.”

She loved it so much that she changed her major from Latin and history to theater. She and her classmates bonded to the extent that they functioned as a production company putting together their senior shows.

While she was trying to figure out how to stay in Winston-Salem after graduation instead of returning to Florida, where she is from, Rief got her first job at Little Theatre of Winston-Salem. That was “Guys and Dolls” in 1994. She has stage-managed a show for them every year for the past 30 years. She’s also worked at Theatre Alliance of Winston-Salem, Spirit Gum Theatre, Paper Lantern and more.

“What I love about stage managing is that you are the person who’s developing all the components of the production, from welcoming people to auditions to the last performance,” Rief says. “I think of it as a wagon wheel; you are the center, and everybody is connected to you, and you are taking information in and sending it out to wherever it needs to go.

Magic time

“Big River,” a musical, contains a sequence of cues that allows a raft to break free of its moorings and take Huckleberry Finn and Jim on an adventure down the Mississippi River.

“You have crews standing by to release raft, you’ve got actors in the wings, you’ve got somebody getting ready to release the fog. You’ve got 10 things that have to happen in perfect sequence, and it did,” Rief says. “It remains one of my favorite moments in theater. When I see other productions, I wait for that moment.

“All I did was say, ‘Go!’ and they all worked together to make something happen. You can’t beat that moment when you know you have the right people to do the job, and you know that it is all going to work.”

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Board members motion to terminate WS/FCS superintendent over rising budget concerns

WINSTON-SALEM, N.C. — The budget challenges facing Winston-Salem/Forsyth County Schools appear to be growing.District leaders reported last week that it faces a $42 million deficit.They made a point at tonight's board meeting, saying it's at least $42 million, meaning the number could be higher.Tensions ran ...

WINSTON-SALEM, N.C. — The budget challenges facing Winston-Salem/Forsyth County Schools appear to be growing.

District leaders reported last week that it faces a $42 million deficit.

They made a point at tonight's board meeting, saying it's at least $42 million, meaning the number could be higher.

Tensions ran high at Tuesday's Winston-Salem Forsyth County Schools board of education meeting.

Some board members said someone has to pay. Both Councilmembers Susan Miller and Robert Barr called for Superintendent Tricia McManus' termination.

"I would like permission to make a motion to terminate Superintendent McManus," said one board member.

Some board members think the situation requires accountability.

"I say this with all due respect, the superintendent should not be allowed to retire, but I'm gonna say this and I'm gonna get booed, the superintendent should get terminated because of where we are financially."

The board chair said it was too late to introduce a motion like that.

Another board member criticized his colleagues and accused them of playing politics

"I am appalled that you would say this is not political grandstanding. This is not about party. It is. You've been listening to what you've been told by some folks in your party."

He said the board has had plenty of opportunities to call for action in closed sessions.

He accused them of trying to score points by doing so publicly.

McManus, who's set to retire next month, didn't address the call to fire her in the meeting tonight.

She said a lot about the budget, though.

"There are many things, that as I'm meeting with the consultants and I'm meeting with teams of people that we are uncovering, that have just been practiced for a long time, that didn't add to this right now but it is a compilation of year after year of things being added and not enough being taken away."

Ideas for cost-cutting include increasing class size by one or two students, borrowing from other funds, and asking staff to contribute to their dental plan.

Right now, it's free.

One idea is to ask them to chip in $25 a month.

McManus said they could also consider cutting jobs or positions.

Winston-Salem/Forsyth County Schools might also seek a one-time payment of $32.1 million from Forsyth County, to be paid back on terms agreed to by both the school board and the Board of Commissioners.

North Carolina Mom Dies Just Feet From Daughter’s High School Graduation in Winston-Salem

A North Carolina mom dies at graduation just moments before she could watch her daughter walk across the stage at Parkland High School’s ceremony in Winston-Salem....

A North Carolina mom dies at graduation just moments before she could watch her daughter walk across the stage at Parkland High School’s ceremony in Winston-Salem.

Winston-Salem teacher assaulted by Parkland High School student identified as social studies teacher

Jean Byrd, originally from Philadelphia, was walking through the parking lot of Joel Coliseum on Friday, May 23, to attend her daughter Meilean’s high school graduation. Tragically, just steps away from the entrance, Byrd collapsed and became unresponsive.

Her son, Marquan Matthews, was at the ceremony and performed CPR on their mother while his sister Meilean walked across the stage inside, unaware of what was unfolding. According to the family’s GoFundMe page, Jean Byrd passed away about an hour later—only 200 feet away from the venue.

WXII reports that after Meilean sat back down, a guidance counselor gently escorted her from the ceremony and was taken to the hospital to be with her mother.

Philadelphia’s Overseer Tyriek White, Infamous for Going Off On Bishop, Passes Away

Byrd was deeply loved, and her family now hopes to honor her final wish of being buried in her hometown of Philadelphia. The family has launched a GoFundMe to support their family.

Winston-Salem/Forsyth County Schools announce new principals throughout district, including Sedge Garden Elementary

WINSTON-SALEM, N.C. —Sedge Garden Elementary is getting a new principal, following allegations of mistreatment of students in the school's special needs pre-K program. Those allegations involved several staff members.Winston-Salem/Forsyth County Schools named Donald Wyatt to the role, who is currently the principal of Mount Tabor High School. He first joined the dis...

WINSTON-SALEM, N.C. —

Sedge Garden Elementary is getting a new principal, following allegations of mistreatment of students in the school's special needs pre-K program. Those allegations involved several staff members.

Winston-Salem/Forsyth County Schools named Donald Wyatt to the role, who is currently the principal of Mount Tabor High School. He first joined the district as a teacher at Union Cross Elementary in 2010. From there, he became the principal at East Forsyth Middle School and served as the assistant principal and principal of Sedge Garden Elementary before becoming principal at Mount Tabor High School.

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The district provided the following information about the other principals named to their new roles:

Following information provided by Winston-Salem/Forsyth County Schools

Matt Dixson has experience in roles at the elementary, middle, and district levels. Most recently, he served as principal of Meadowlark Middle School, where he was recognized as a 2023 Principal of the Year nominee. He has also held the position of chief human resources officer for WS/FCS. He began his career in the classroom, teaching third and fourth grades before moving into administration.

Mr. Dixson holds an Education Specialist degree and administrative licensure from Appalachian State University, along with a Master of Arts in teaching from Salem College and a bachelor’s degree from Wake Forest University.

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Stephanie Jordan currently serves as principal of Wiley Magnet Middle School and has previously led Frank Morgan Elementary School and Hanford Dole Elementary School in Rowan County. Under her leadership, schools have consistently met or exceeded growth expectations, and she was recognized as a Top 5 Finalist for WS/FCS Principal of the Year in both 2022 and 2023.

Dr. Jordan holds a doctorate in educational leadership from High Point University and has served in various leadership roles across the district, including president of the Forsyth Principal Association.

Colin Tribby currently serves as principal of Ward Elementary School, where he oversaw a 13-point increase in the school’s overall composite score. He began his administrative career serving as a principal intern at Wiley Middle School. He was assistant principal at The Downtown School, R.J. Reynolds High School, and Glenn High School, and principal at Easton Elementary School and in Davidson County at Thomasville Primary before moving to Ward.

Mr. Tribby is currently completing his doctor of education in educational leadership at the University of North Carolina at Greensboro and serves on the WS/FCS District Planning Team and the board of the Forsyth Principals' Association. He has a post-masters Certificate of School Administration from UNC-G, a Master of Arts in music performance from the University of Rochester, and a Bachelor of Arts in music performance from the UNC School of the Arts.

Walter Johnson is currently serving as co-principal at Parkland High School, where he has co-led the school through the 2024–25 academic year with a focus on student engagement, community partnerships, and academic achievement. Prior to this role, he served as principal of Forbush Middle School in Yadkin County and held assistant principal positions at East Forsyth, Walkertown, and Parkland High Schools in WS/FCS.

Mr. Johnson holds an Education Specialist degree from East Carolina University, a master’s in school administration from Appalachian State University, and a Bachelor of Science in middle grades education from Winston-Salem State University.

Justin Marckel currently serves as principal of Moore Elementary School, where he led the school to significant academic gains, including exiting the NC Low-Performing School List and exceeding growth expectations. Previously, he was an English/language arts teacher at Hanes Middle School, as well as an assistant principal at Philo-Hill Magnet School and Southwest Elementary School in WS/FCS and at Cornatzer Elementary School in Davie County.

Dr. Marckel holds a doctorate in educational leadership from High Point University and has led numerous district initiatives, including work on deeper learning, teacher residency, and talent acquisition.

Rod Dupree is the new principal of Main Street Academy and Cynthia Russell has been named principal of Morgan Elementary School.

Dupree currently serves as the principal of Kingswood K-12. He started that role in 2015. He has a proven track record of successfully working with at-risk students and fostering a positive learning environment for students and staff. In the fall, the 6-12 portion of Kingswood will merge with Main Street.

He began his education career in 1998 as an exceptional children’s teacher. He later became a school counselor, assistant principal, and principal. He joined WS/FCS in 2010 as an assistant principal at Griffith Academy, which became Main Street Academy.

Dupree holds degrees in psychology, student counseling, and school administration, all from North Carolina A&T State University.

Russell currently serves as principal of Gibson Elementary School, where she has led the school for the past three years following her promotion from assistant principal.

Prior to her tenure at Gibson, Ms. Russell served as an instructional facilitator at John F. Kennedy High School and held leadership roles in Charlotte-Mecklenburg Schools, including district-level support for Title I and advanced studies programs.

She holds a Master of Arts in School Administration from Gardner-Webb University and a Bachelor of Science in Middle Grades Education from Winston-Salem State University.

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