Call Center Company in Victorville, CA
You don't have to be an all-A student from Victor Valley College near Victorville to know that exceptional customer service and effective communication are more important than ever in today's environment. With a multitude of platforms available for customer engagement, companies and industries of all kinds are feeling compelled to elevate their client support.
In fact, savvy business leaders are exploring ways to cut costs by outsourcing their inbound and outbound voice services, along with the email and chat support that are crucial to daily operations. If your company is ready to enhance customer experience, retain and grow its client base, increase brand visibility, and outpace competitors, consider collaborating with ABC Marketing Services Services to take the next step.

Years of Experience

- Call Center Company in Victorville, CA
- The ABC Marketing Services Difference
- Call Center Company for Appointment Setting
- What Services Does ABC Marketing Services Provide for These Industries?
- Call Center Company for Help Desk
- What Services Does ABC Marketing Services Provide for These Industries?
- Call Center Company for Technical Support
- What Services Does ABC Marketing Services Provide for These Industries?
- Call Center Company for Marketing Research
- What Industries Benefit from Marketing Research Services from ABC Marketing Services?
- Call Center Company for Surveys
- Stay Competitive and Keep Customers Happy with Help from ABC Marketing Services
The ABC Marketing Services Difference
For over 20 years, our call center company in Victorville, CA has been providing innovative solutions to help you engage with your markets across the U.S., Canada, and beyond. We've successfully launched hundreds of campaigns for a number of needs, including:
Help Desk
Customer Care
Technical Support
Surveys
Appointment Setting
Outbound Sales
Lead Generation
We recognize that choosing to partner with a call center for customer care and product support is a significant commitment. We also understand how challenging it can be to transition from another call center provider. That's why, as your trusted partner, we're dedicated to guiding you through this process every step of the way.
When you collaborate with ABC Marketing Services, you gain access to a team of experts who are ready to support your customers as if they were their own. Unlike other call center companies, we offer services that are fully customized to meet the unique needs of your business. Our centers are close to the U.S., in user-friendly destinations in Mexico, Belize, El Salvador, and Brazil, where our pricing is 50% lower than standard rates, and we can handle projects in Spanish, English, Portuguese, and other languages.

What Industries Does ABC Marketing Services Target?
If you own a business, you're probably wondering whether we serve the industry in which you work. We're proud to serve many businesses in a number of different industries, including:
Agriculture & Agribusiness
Automotive & Transportation
Business Services & Consulting
Construction & Engineering
E-Commerce & Retail
Education & E-Learning
Energy & Utilities
Financial Services & Banking
Government & Public Sector
Healthcare & Medical Services
Hospitality & Travel
Human Resources & Staffing
Information Technology (IT) & Software Development
Insurance
Legal & Law Firms
Logistics & Supply Chain
Manufacturing & Industrial
Marketing & Advertising
Media & Entertainment
Nonprofit & Charitable Organizations
Real Estate & Property Management
Security & Surveillance
Telecommunications
Waste Management & Environmental Services
Plastic surgery clinics
The bottom line? Our key motivator is your success. Let's talk today about your business objectives. Once we understand your business and your goals, we'll help you achieve the results you want with the help of reliable call center pros. Now that you know more about ABC Marketing Services, let's take a deeper dive into the most popular call center services we provide.
Call Center Company for Appointment Setting
Could you imagine booking an appointment at Sterling Inn Assisted Living Community in Victorville, only for their team to make a mistake and lose the reservation you made? Chances are you'd be mad. The same goes for your company when one of your customers books an appointment, and it's lost or delayed.
We recognize how time-consuming appointment setting can be for your business. That's where ABC Marketing Services comes in. We're one of the top call center companies providing appointment-setting services in the U.S. We specialize in offering customized solutions for businesses aiming to simplify their scheduling and improve customer engagement. Our goal is to help companies like yours stay organized and concentrate on what truly counts—achieving growth and success.

Why Hire a Call Center Company in Victorville, CA for Appointment Setting?
Partnering with a knowledgeable call center for appointment setting can help you save time, cut costs, and minimize stress. Plus, your business can avoid expenses such as equipment, overhead, setup time, and training, all while enhancing your profits and sales.
Some additional benefits of working with ABC Marketing Services for appointment setting include:
24/7 Service
Focus More Time on Your Business
Correct Difficult Staffing Problems
Communicate with Customers Effectively
Grow Your Company
More
What Industries Benefit from ABC Appointment Setting Services?
Leaders in industries like Automotive & Transportation and Agriculture & Agribusiness find appointment setting services from ABC Marketing Services to be highly effective. Our appointment setting services help improve customer service, generate sales, and provide tech support for businesses such as:
Farm Supply Distributors
Equipment Manufacturers
Organic Farms
Car Dealerships
Trucking & Logistics Companies
More
What Services Does ABC Marketing Services Provide for These Industries?
Contact ABC Marketing Services today for a full list of services that we provide for industries like Automotive & Transportation and Agriculture & Agribusiness.
What Services Does ABC Marketing Services Provide for These Industries?
Contact ABC Marketing Services today for a full list of services that we provide for industries like Business Services & Consulting and Construction & Engineering.
Call Center Company for Help Desk
Outsourcing your help desk allows your customer service department to operate 24 hours a day. Our call center company in Victorville, CA can offer tier-1 technical support or serve as backup for your in-house help desk team. Simplify your support process and focus on growing your business, instead of dealing with help desk nightmares.

What Makes ABC Marketing Services the Best Choice for Outsourced Help Desk Services?
If you're worried about the high costs and hassles of Help Desk, look no further than our call center company for help. Help desk services from ABC Marketing Services include:
Some of the most competitive rates and flexible pricing options available, catering to a wide variety of needs, from fully dedicated agents to shared options priced by subscriber, call, or device.
A strong, purpose-driven service attitude. Like we stay ready for action with extensive help desk experience, available from 12/5 to 24/7 through phone, text, email, and live chat.
Secure and redundant call center infrastructure.
Bilingual Spanish/English and Portuguese/English agents, all fully trained with extremely low attrition.
Whether you're looking to integrate chat or email into your Help Desk services or hand over your operations for a fully managed system, ABC Marketing Services can help.
What Industries Benefit from Help Desk Services from ABC Marketing Services?
Leaders in industries like E-Commerce & Retail and Education & E-Learning find outsourced help desk services from ABC Marketing Services to be highly effective. Our help desk services improve customer service, generate sales, and provide support for businesses and organizations like:
Online Learning Platforms
Private Schools
Online Stores
Fashion Brands
More
What Services Does ABC Marketing Services Provide for These Industries?
Contact ABC Marketing Services today for a full list of services that we provide for industries like Education & E-Learning E-Commerce and Retail.
Call Center Company for Technical Support
ABC Marketing Services is a call center company known for its tech support - so much so that we offer two different tiers to accommodate our customers.

Standard Tech Support
For Basic Tier 1 Tech Support, our agent collects your customer's information and analyzes it to identify and resolve issues using established procedures. Typically, a Tier 1 agent works under the close supervision of a senior technician from your staff. Sometimes, your tech support needs can be integrated with the PTS offerings listed below, generating revenue for your company.

Premium Tech Support (PTS)
Our all-in-one, customizable Premium Technical Support (PTS) solution offers exceptional tech support for all the connected devices and services used by your customers. There's no requirement for you to create your own offering. This comprehensive solution comes with all the necessary call center resources, software, technology, and operational expertise. You just need to promote your PTS program to your customers.
A few of the reasons why customers choose our tech support services include:
Market-Leading Results
We help your company achieve better customer experiences and higher ROI.
Problem Solving
We help you deliver superior tech support experience via immediate live support and 24/7 problem-solving skills.
Available Customer Protection
Bundle additional services like device protection, Internet security, online backup, and other third-party services as part of a single PTS subscription.
What Industries Benefit from Tech Support Services from ABC Marketing Services?
Leaders in industries like Energy & Utilities and Financial Services & Banking find technical support services from ABC Marketing Services to be highly effective. Our technical support services improve customer service, generate sales, and provide support for businesses and organizations like:
Water & Electric Providers
Solar Energy Firms
Investment Companies
Insurance Firms
More
What Services Does ABC Marketing Services Provide for These Industries?
Contact ABC Marketing Services today for a full list of services that we provide for industries like Government & Public Sector and Healthcare & Medical.
Call Center Company for Marketing Research
Marketing research, encompassing social and opinion studies, involves the organized collection of data regarding individuals or organizations through statistical techniques and applied social science methods. This approach provides valuable insights to inform market decisions. As an integral part of any business strategy, having the right research is fundamental for sustaining your company's competitive edge - and ABC Marketing Services can help.
What Sets ABC Marketing Services Apart from Other Research Group Providers?

If business growth is on the menu this year, you've got to make informed decisions, and marketing research is one of the best ways to achieve that goal. Contact ABC Marketing Services to learn more about our marketing research services.
What Industries Benefit from Marketing Research Services from ABC Marketing Services?
Leaders in industries like Hospitality & Travel and IT & Software Development find marketing research services from ABC Marketing Services to be highly effective. Our marketing research services improve customer service, generate sales, and provide support for businesses and organizations like:
Hotels
Travel Agencies
Tech Startups
IT Consulting Firms
More
What Services Does ABC Marketing Services Provide for These Industries?
Contact ABC Marketing Services today for a full list of services that we provide for industries like Hospitality & Travel and IT & Software Development.
Call Center Company for Surveys
Conducting outbound market research and distributing customer surveys are excellent ways to gain insights into your consumers, allowing you to enhance your products or services. Relying on trial and error can be costly. Let our call center agents assist you in making informed decisions and assessing adoption rates before launching anything new.
At ABC Marketing Services, we have the capacity to create both small and large-scale surveys. Our clients frequently report the benefits of using surveys. Some of those benefits include:
Surveys hold significant power. By tapping into the insights our call center gathers from consumers, we can assist you in developing new products and services or fine-tuning your existing offerings. Ready to discover how ABC Marketing Services can support your company? Give us a shout. We'll take the time to understand your needs and provide a tailored proposal just for you.
What Industries Benefit from Surveys from ABC Marketing Services?
Leaders in industries like Insurance and Logistics & Supply Chain find surveys from ABC Marketing Services to be highly effective. Our surveys help improve customer service, generate sales, and provide support for businesses and organizations like:
Health Insurance Providers
Auto Insurance Companies
Warehousing Companies
3PL Providers
What Services Does ABC Marketing Services Provide for These Industries?
Contact ABC Marketing Services today for a full list of services that we provide for industries like Hospitality & Travel and IT & Software Development.
Stay Competitive and Keep Customers Happy with Help from ABC Marketing Services
As a leading call center company in Victorville, CA, we know that innovative, custom service is what you need to succeed. That's why, since 1996, ABC Marketing Services has led the way in providing cost-conscious yet effective call center solutions for businesses like yours. From telemarketing and help desk services to lead generation and premium tech support, we can help. We've got the tools and resources to keep your company competitive and your customers happy. Contact us today to learn more about our unique call center services
Latest News in Victorville, CA
Candeeland Indoor Playground Coming Soon to Mall of Victor Valley in Victorville
Victor Valley News Grouphttps://www.vvng.com/candeeland-indoor-playground-coming-soon-to-mall-of-victor-valley-in-victorville/
VICTORVILLE, Calif. (VVNG.com) — Families in the High Desert will soon have a new destination for fun and play with the arrival of Candeeland Victorville, which is tentatively aiming for a mid-May opening at the Mall of Victor Valley.In an email to VVNG, co-owner Andrew Oh shared that while no confirmed date has been set, the team is working toward a mid-May launch. “Please note that this timeline may change due to various factors,” Oh stated.Located at 14400 Bear Valley Road, Suite 901, Cande...
VICTORVILLE, Calif. (VVNG.com) — Families in the High Desert will soon have a new destination for fun and play with the arrival of Candeeland Victorville, which is tentatively aiming for a mid-May opening at the Mall of Victor Valley.
In an email to VVNG, co-owner Andrew Oh shared that while no confirmed date has been set, the team is working toward a mid-May launch. “Please note that this timeline may change due to various factors,” Oh stated.
Located at 14400 Bear Valley Road, Suite 901, Candeeland Victorville promises a playground designed to offer “endless excitement” for children of all ages. Younger visitors can explore Littleland, a specially designed area for toddlers.
Candeeland is described as an emerging indoor playground brand focused on providing clean, safe, and engaging environments where kids can exercise, socialize, and create lasting memories.
According to its mission statement, Candeeland aims to “bring families together” through physical movement, mental stimulation, and social connection.
The Victorville location will feature a wide range of attractions, including soft play areas, climbing walls, party rooms, a candy store, and a cafe/lounge area for parents.
Some locations also offer amenities like a ninja course, arcade, and laser maze, though it has not yet been confirmed which features the Victorville location will include.
Hiring efforts are underway, with Candeeland Victorville announcing plans for a job fair in the coming weeks, according to a recent Instagram post. Details about the event will be shared on their Instagram page (@candeelandvictorville).
Candeeland currently operates locations in Temecula, Riverside, Downey, and Santa Ana, among others, with additional centers coming soon to Burbank, Carlsbad, and Northridge.
For updates on the opening date and upcoming hiring events, residents are encouraged to follow Candeeland Victorville on Instagram or visit their website at candeeland.com.
Location:Candeeland Victorville14400 Bear Valley Rd, Ste 901Victorville, CA 92392
Follow:Instagram: @candeelandvictorville
Victorville Hotel to Become Robot-Powered Courtyard by Marriott After $41M Acquisition
Victor Valley News Grouphttps://www.vvng.com/victorville-hotel-to-become-robot-powered-courtyard-by-marriott-after-41m-acquisition/
VICTORVILLE, Calif. (VVNG.com) — A hotel in Victorville is poised to become one of the region’s most high-tech hospitality destinations following a $41 million acquisition deal by Nightfood Holdings, a company focused on automation and robotics-driven hotel operations.Earlier this month, Nightfood announced it had entered into a letter of intent (LOI) to acquire the 155-room Holiday Inn located at 15494 Palmdale Road. The hotel is currently undergoing major renovations to meet the standards required for a ...
VICTORVILLE, Calif. (VVNG.com) — A hotel in Victorville is poised to become one of the region’s most high-tech hospitality destinations following a $41 million acquisition deal by Nightfood Holdings, a company focused on automation and robotics-driven hotel operations.
Earlier this month, Nightfood announced it had entered into a letter of intent (LOI) to acquire the 155-room Holiday Inn located at 15494 Palmdale Road. The hotel is currently undergoing major renovations to meet the standards required for a rebrand under the Courtyard by Marriott® name—including the addition of a new, state-of-the-art fitness center.
What sets this project apart is its use of robotics and automation to power core hotel functions. The Victorville property already utilizes technology developed by Skytech Automated Solutions, a robotics firm recently acquired by Nightfood, to streamline operations, reduce labor costs, and enhance guest services.
“This transaction marks another milestone in Nightfood’s aggressive acquisition strategy,” the company stated in a release. “The Victorville property utilizes Skytech’s robotic technologies to reduce operating costs and improve profitability.”
The robots—designed for hospitality use—are part of a broader shift toward Robotics-as-a-Service (RaaS) platforms, which Nightfood is using to modernize and optimize hotel operations. These systems handle tasks such as room delivery, cleaning logistics, and customer service support.
According to global forecasts from Research and Markets, the service robotics industry is expected to exceed $170 billion by 2030, underscoring the potential Nightfood sees in integrating automation with real estate assets.
Following the acquisition, the Victorville hotel is expected to serve as a flagship “proof-of-concept” property for Nightfood’s RaaS-powered hospitality model.
Under the LOI, Nightfood will acquire the hotel in a deal valued at $41 million. After accounting for a $10 million mortgage, the remaining $31 million will be paid in Series C Convertible Preferred Stock through a 100% share exchange under Section 368(b) of the Internal Revenue Code.
An additional $5 million in performance-based Series C stock is included as an earnout, contingent on two milestones:
The company anticipates a 25% to 40% increase in revenue for the Victorville hotel once renovations and robotic enhancements are fully implemented.
“As we advance the acquisitions of Skytech, CarryoutSupplies.com, and now the Victorville hotel, I want to emphasize what we believe is our most important strategic asset: our team,” said Jamie Steigerwald, Chairman of Nightfood Holdings. “This group brings unmatched depth in food service, hospitality, and real estate development.”
Steigerwald noted that the company’s leadership team has:
“NGTF operates at the unique intersection of automation and real estate value creation—but it’s not just about tools or assets. What truly sets us apart is our people,” he added.
The LOI includes a 30-day due diligence period and a 180-day exclusivity clause. The deal is subject to delivery of PCAOB-audited financials by the seller and uplisting approval for Nightfood Holdings to a national exchange.
This latest deal builds on Nightfood’s ongoing 2025 growth strategy, which aims to modernize aging hospitality infrastructure using automation. The company said more acquisitions are expected in the coming months as it scales its robotic hotel management model across additional locations.
After Delay, Five Below’s Victorville Store Set to Open April 11 with Free Giveaways
Victor Valley News Grouphttps://www.vvng.com/after-delay-five-belows-victorville-store-set-to-open-april-11-with-free-giveaways/
VICTORVILLE, Calif. (VVNG.com) — After a slight delay, Five Below will celebrate the grand opening of its newest store at the Victor Valley Town Center near Ross Dress for Less on Bear Valley Road in Victorville this Friday, April 11, 2025.The store was originally expected to open in February, as VVNG previously reported here. However, construction and final preparations p...
VICTORVILLE, Calif. (VVNG.com) — After a slight delay, Five Below will celebrate the grand opening of its newest store at the Victor Valley Town Center near Ross Dress for Less on Bear Valley Road in Victorville this Friday, April 11, 2025.
The store was originally expected to open in February, as VVNG previously reported here. However, construction and final preparations pushed the official grand opening date to this week.
In the days leading up to the grand opening, Five Below held a soft opening, allowing a limited number of customers inside at a time. A photo posted to the Victor Valley 411 Facebook group by Leah Lou Escobar shows people waiting in line outside the entrance, eager to be among the first shoppers.
In the days leading up to the grand opening, Five Below held a soft opening, allowing a limited number of customers inside at a time. A photo posted to the Victor Valley 411 Facebook group by Leah Lou Escobar shows people waiting in line outside the entrance, eager to be among the first shoppers.
To celebrate its grand opening, Five Below will host a weekend of festivities packed with music, kids’ activities, and special prizes. On Saturday, April 12, customers can enjoy a free drawstring bag (while supplies last) and complimentary hot dogs from 12:00 p.m. to 3:00 p.m. (limit two per person, while supplies last).
The new Victorville location features Five Below’s signature shopping experience across eight popular “worlds” — including Style, Room, Sports, Tech, Create, Party, Candy, and New & Now. In addition to a wide assortment of products typically priced between $1 and $5, shoppers will also find a selection of “Five Beyond” items priced slightly higher.
Five Below, founded in 2002 and headquartered in Philadelphia, Pennsylvania, has expanded to over 1,800 stores nationwide. The Victorville store offers locals easier access to the retailer’s vibrant inventory, previously only available at the nearest location in Fontana’s Falcon Ridge Shopping Center.
The Victorville store is located at 17100 Bear Valley Road, Victorville, CA 92395. Store hours are Monday through Saturday from 10:00 a.m. to 9:00 p.m., and Sunday from 10:00 a.m. to 7:00 p.m.
For more information about Five Below, visit www.fivebelow.com.
Sam Bankman-Fried sent to ‘notoriously hard’ prison in California
Ben Weisshttps://fortune.com/crypto/2025/04/10/sam-bankman-fried-sbf-ftx-victorville-california-oklahoma-brooklyn/
The Federal Bureau of Prisons transferred Sam Bankman-Fried to a prison in California as of Wednesday, according to the BOP’s inmate database. The disgraced founder of the failed crypto exchange FTX was previously in Oklahoma for about two weeks from late March through April at a federal transit center for prisoners. Before then, he resided in Brooklyn’s ...
The Federal Bureau of Prisons transferred Sam Bankman-Fried to a prison in California as of Wednesday, according to the BOP’s inmate database. The disgraced founder of the failed crypto exchange FTX was previously in Oklahoma for about two weeks from late March through April at a federal transit center for prisoners. Before then, he resided in Brooklyn’s Metropolitan Detention Center. Now, he is at one of two federal, medium-security prisons for men in Victorville, a small city east of Los Angeles.
“He’s gone from a five-star hotel down to a one-star hotel,” Larry Levine, a federal prison consultant and former inmate, told Fortune, comparing Bankman-Fried’s accommodations in Brooklyn to those in Victorville. “It’s that much of a difference.”
Kyle Sandler, a prison consultant who was released from federal custody a year ago, echoed Levine and said Victorville was a “notoriously hard” federal prison. “He’s in real prison now,” he added.
In 2014, the District of Columbia Corrections Information Council, an oversight organization that monitors the prisons in which inmates from D.C. are detained, reported that Victorville prisoners witnessed high levels of violence, including gang-related deaths and assaults.
A spokesperson for the BOP declined to say whether the prison in the California city is Bankman-Fried’s long-term destination and didn’t immediately respond to a request for comment on the prison’s conditions. Levine guessed that Victorville was Bankman-Fried’s home for the foreseeable future. “It looks like he has been designated,” he said.
Lawyers for Bankman-Fried did not immediately respond to a request for comment.
The arrival of the onetime crypto mogul in California potentially puts an end to speculation on where Bankman-Fried would reside after a federal judge sentenced him to 25 years in prison in March 2024. A jury previously found the former CEO guilty of fraud for siphoning more than $8 billion of customer funds from his crypto exchange in one of the largest financial crimes in U.S. history.
Throughout his trial, Bankman-Fried had been in a Brooklyn holding facility in a section reserved for high-profile inmates like Sean “Diddy” Combs and Luigi Mangione. The judge presiding over his case recommended that the BOP transfer him to a prison in California to be closer to his parents, who are professors at Stanford University, in the Palo Alto area, about 400 miles north of Victorville.
Bankman-Fried’s lawyers, however, asked for him to remain in Brooklyn as he appealed the jury’s guilty verdict.
In addition to his appeal, Bankman-Fried is reportedly seeking a pardon from President Donald Trump. Before the BOP transferred him from Brooklyn to Oklahoma, the former CEO waged a media blitz in an apparent bid to curry favor with the president. He even conducted an unauthorized video interview from prison with Tucker Carlson, the former Fox News host who now has his own program.
The publicity stunt reportedly landed Bankman-Fried in solitary confinement and may result in further punishments against the onetime crypto wunderkind.
Learn more about all things crypto with short, easy-to-read lesson cards. Click here for Fortune's Crypto Crash Course.
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Victorville’s Brentwood Neighborhood to Get Major Overhaul Near Brentwood Elementary
Victor Valley News Grouphttps://www.vvng.com/victorvilles-brentwood-neighborhood-to-get-major-overhaul-near-brentwood-elementary/
VICTORVILLE, Calif. (VVNG.com) — Big changes are coming to Victorville’s Brentwood neighborhood.During its April 1, 2025 meeting, the Victorville City Council unanimously approved a $287,500 construction contract to launch the Brentwood Beautification Project, a major landscape overhaul aimed at revitalizing the area near Brentwood Elementary School and Brentwood Park.Contractor’s Connect, a Victorville-based company, was awarded the project following a competitive bid process. Six bids were r...
VICTORVILLE, Calif. (VVNG.com) — Big changes are coming to Victorville’s Brentwood neighborhood.
During its April 1, 2025 meeting, the Victorville City Council unanimously approved a $287,500 construction contract to launch the Brentwood Beautification Project, a major landscape overhaul aimed at revitalizing the area near Brentwood Elementary School and Brentwood Park.
Contractor’s Connect, a Victorville-based company, was awarded the project following a competitive bid process. Six bids were received, and Contractor’s Connect was selected based on both its pricing and demonstrated ability, capacity, and skills.
Funded through a $149,528 Community Development Block Grant (CDBG) and $150,000 from the Landscape Maintenance Assessment District No. 3 (LMAD 3) funds, the project will replace outdated landscaping with drought-tolerant plants, retrofit irrigation systems, and add walkways, benches, and decorative elements. City staff designed the project in-house.
The landscaping will feature drought-tolerant plants such as purple trailing lantana, Queen Victoria agave, blue palo verde trees, and deer grass.
Natural elements like decomposed granite in Saddleback Brown and California Gold, large quartz boulders, and stamped concrete seating areas are included in the design.
The project also includes curved concrete benches and dog waste stations to create a more welcoming and accessible space for families. A shade structure is envisioned for future installation but is not part of this construction phase.
Nearly a decade ago, the area across from Brentwood Elementary once featured lush green grass and vibrant landscaping.
Over time, however, the lack of a built-in cost escalator for LMAD 3’s maintenance assessment fee — fixed at $69.38 annually — prevented the district from keeping up with rising costs for labor, materials, and water, leading to deteriorating conditions.
Today, the space is mostly dry dirt with struggling trees and little visible landscaping remaining.
Council Members praised the project’s long-awaited approval. Council Member Debra Jones shared her support, stating:
“I’m so glad to see this has come before us. I think it’s long overdue, and I certainly appreciate the plight, as it were, of this particular area. District 2 certainly feels this, as we don’t have a built-in escalator also, although we all bought into a community that we thought was a great community, not realizing that over time it would be to our detriment because there wasn’t a built-in escalator. So I’m happy to see this for Brentwood, it’s overdue, and I’m happy to support it.”
Council Member Leslie Irving and Mayor Pro Tem Bob Harriman also voiced their support, both expressing appreciation that the contract was awarded to a Victorville-based contractor.
Landscape Maintenance Assessment District No. 3 (LMAD 3) covers landscaping, irrigation systems, lighting, monuments, walls, and other public improvements within the Brentwood Specific Plan area. The district boundaries are roughly Mojave Drive to the north, El Evado Road to the east, Amethyst Road to the west, and Seneca Road to the south.
Services funded through LMAD 3 include irrigation repairs, landscaping maintenance, debris removal, graffiti removal, and lighting operations. The district was originally formed by developers to provide a long-term funding source for the maintenance of public spaces in the neighborhood.
Although no action was taken, City staff also discussed the possibility of initiating a Proposition 218 balloting process in the future.
This would allow property owners in LMAD 3 and other underfunded areas to consider updating the assessment fee and adding an appropriate cost escalator to keep up with future expenses.
This discussion was not part of the formal agenda item concerning the Brentwood Beautification Project but was raised during Council deliberations.
Construction on the Brentwood Beautification Project is expected to move forward during the 2024–2025 fiscal year, with the goal of creating a safer, more attractive, and sustainable space for residents and visitors.
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