Call Center Company in Lexington, KY
You don't have to be an all-A student from University of Kentucky near Lexington to know that exceptional customer service and effective communication are more important than ever in today's environment. With a multitude of platforms available for customer engagement, companies and industries of all kinds are feeling compelled to elevate their client support.
In fact, savvy business leaders are exploring ways to cut costs by outsourcing their inbound and outbound voice services, along with the email and chat support that are crucial to daily operations. If your company is ready to enhance customer experience, retain and grow its client base, increase brand visibility, and outpace competitors, consider collaborating with ABC Marketing Services Services to take the next step.

Years of Experience

- Call Center Company in Lexington, KY
- The ABC Marketing Services Difference
- Call Center Company for Appointment Setting
- What Services Does ABC Marketing Services Provide for These Industries?
- Call Center Company for Help Desk
- What Services Does ABC Marketing Services Provide for These Industries?
- Call Center Company for Technical Support
- What Services Does ABC Marketing Services Provide for These Industries?
- Call Center Company for Marketing Research
- What Industries Benefit from Marketing Research Services from ABC Marketing Services?
- Call Center Company for Surveys
- Stay Competitive and Keep Customers Happy with Help from ABC Marketing Services
The ABC Marketing Services Difference
For over 20 years, our call center company in Lexington, KY has been providing innovative solutions to help you engage with your markets across the U.S., Canada, and beyond. We've successfully launched hundreds of campaigns for a number of needs, including:
Help Desk
Customer Care
Technical Support
Surveys
Appointment Setting
Outbound Sales
Lead Generation
We recognize that choosing to partner with a call center for customer care and product support is a significant commitment. We also understand how challenging it can be to transition from another call center provider. That's why, as your trusted partner, we're dedicated to guiding you through this process every step of the way.
When you collaborate with ABC Marketing Services, you gain access to a team of experts who are ready to support your customers as if they were their own. Unlike other call center companies, we offer services that are fully customized to meet the unique needs of your business. Our centers are close to the U.S., in user-friendly destinations in Mexico, Belize, El Salvador, and Brazil, where our pricing is 50% lower than standard rates, and we can handle projects in Spanish, English, Portuguese, and other languages.

What Industries Does ABC Marketing Services Target?
If you own a business, you're probably wondering whether we serve the industry in which you work. We're proud to serve many businesses in a number of different industries, including:
Agriculture & Agribusiness
Automotive & Transportation
Business Services & Consulting
Construction & Engineering
E-Commerce & Retail
Education & E-Learning
Energy & Utilities
Financial Services & Banking
Government & Public Sector
Healthcare & Medical Services
Hospitality & Travel
Human Resources & Staffing
Information Technology (IT) & Software Development
Insurance
Legal & Law Firms
Logistics & Supply Chain
Manufacturing & Industrial
Marketing & Advertising
Media & Entertainment
Nonprofit & Charitable Organizations
Real Estate & Property Management
Security & Surveillance
Telecommunications
Waste Management & Environmental Services
Plastic surgery clinics
The bottom line? Our key motivator is your success. Let's talk today about your business objectives. Once we understand your business and your goals, we'll help you achieve the results you want with the help of reliable call center pros. Now that you know more about ABC Marketing Services, let's take a deeper dive into the most popular call center services we provide.
Call Center Company for Appointment Setting
Could you imagine booking an appointment at Morning Pointe of LexingtonEast in Lexington, only for their team to make a mistake and lose the reservation you made? Chances are you'd be mad. The same goes for your company when one of your customers books an appointment, and it's lost or delayed.
We recognize how time-consuming appointment setting can be for your business. That's where ABC Marketing Services comes in. We're one of the top call center companies providing appointment-setting services in the U.S. We specialize in offering customized solutions for businesses aiming to simplify their scheduling and improve customer engagement. Our goal is to help companies like yours stay organized and concentrate on what truly counts—achieving growth and success.

Why Hire a Call Center Company in Lexington, KY for Appointment Setting?
Partnering with a knowledgeable call center for appointment setting can help you save time, cut costs, and minimize stress. Plus, your business can avoid expenses such as equipment, overhead, setup time, and training, all while enhancing your profits and sales.
Some additional benefits of working with ABC Marketing Services for appointment setting include:
24/7 Service
Focus More Time on Your Business
Correct Difficult Staffing Problems
Communicate with Customers Effectively
Grow Your Company
More
What Industries Benefit from ABC Appointment Setting Services?
Leaders in industries like Automotive & Transportation and Agriculture & Agribusiness find appointment setting services from ABC Marketing Services to be highly effective. Our appointment setting services help improve customer service, generate sales, and provide tech support for businesses such as:
Farm Supply Distributors
Equipment Manufacturers
Organic Farms
Car Dealerships
Trucking & Logistics Companies
More
What Services Does ABC Marketing Services Provide for These Industries?
Contact ABC Marketing Services today for a full list of services that we provide for industries like Automotive & Transportation and Agriculture & Agribusiness.
What Services Does ABC Marketing Services Provide for These Industries?
Contact ABC Marketing Services today for a full list of services that we provide for industries like Business Services & Consulting and Construction & Engineering.
Call Center Company for Help Desk
Outsourcing your help desk allows your customer service department to operate 24 hours a day. Our call center company in Lexington, KY can offer tier-1 technical support or serve as backup for your in-house help desk team. Simplify your support process and focus on growing your business, instead of dealing with help desk nightmares.

What Makes ABC Marketing Services the Best Choice for Outsourced Help Desk Services?
If you're worried about the high costs and hassles of Help Desk, look no further than our call center company for help. Help desk services from ABC Marketing Services include:
Some of the most competitive rates and flexible pricing options available, catering to a wide variety of needs, from fully dedicated agents to shared options priced by subscriber, call, or device.
A strong, purpose-driven service attitude. Like we stay ready for action with extensive help desk experience, available from 12/5 to 24/7 through phone, text, email, and live chat.
Secure and redundant call center infrastructure.
Bilingual Spanish/English and Portuguese/English agents, all fully trained with extremely low attrition.
Whether you're looking to integrate chat or email into your Help Desk services or hand over your operations for a fully managed system, ABC Marketing Services can help.
What Industries Benefit from Help Desk Services from ABC Marketing Services?
Leaders in industries like E-Commerce & Retail and Education & E-Learning find outsourced help desk services from ABC Marketing Services to be highly effective. Our help desk services improve customer service, generate sales, and provide support for businesses and organizations like:
Online Learning Platforms
Private Schools
Online Stores
Fashion Brands
More
What Services Does ABC Marketing Services Provide for These Industries?
Contact ABC Marketing Services today for a full list of services that we provide for industries like Education & E-Learning E-Commerce and Retail.
Call Center Company for Technical Support
ABC Marketing Services is a call center company known for its tech support - so much so that we offer two different tiers to accommodate our customers.

Standard Tech Support
For Basic Tier 1 Tech Support, our agent collects your customer's information and analyzes it to identify and resolve issues using established procedures. Typically, a Tier 1 agent works under the close supervision of a senior technician from your staff. Sometimes, your tech support needs can be integrated with the PTS offerings listed below, generating revenue for your company.

Premium Tech Support (PTS)
Our all-in-one, customizable Premium Technical Support (PTS) solution offers exceptional tech support for all the connected devices and services used by your customers. There's no requirement for you to create your own offering. This comprehensive solution comes with all the necessary call center resources, software, technology, and operational expertise. You just need to promote your PTS program to your customers.
A few of the reasons why customers choose our tech support services include:
Market-Leading Results
We help your company achieve better customer experiences and higher ROI.
Problem Solving
We help you deliver superior tech support experience via immediate live support and 24/7 problem-solving skills.
Available Customer Protection
Bundle additional services like device protection, Internet security, online backup, and other third-party services as part of a single PTS subscription.
What Industries Benefit from Tech Support Services from ABC Marketing Services?
Leaders in industries like Energy & Utilities and Financial Services & Banking find technical support services from ABC Marketing Services to be highly effective. Our technical support services improve customer service, generate sales, and provide support for businesses and organizations like:
Water & Electric Providers
Solar Energy Firms
Investment Companies
Insurance Firms
More
What Services Does ABC Marketing Services Provide for These Industries?
Contact ABC Marketing Services today for a full list of services that we provide for industries like Government & Public Sector and Healthcare & Medical.
Call Center Company for Marketing Research
Marketing research, encompassing social and opinion studies, involves the organized collection of data regarding individuals or organizations through statistical techniques and applied social science methods. This approach provides valuable insights to inform market decisions. As an integral part of any business strategy, having the right research is fundamental for sustaining your company's competitive edge - and ABC Marketing Services can help.
What Sets ABC Marketing Services Apart from Other Research Group Providers?

If business growth is on the menu this year, you've got to make informed decisions, and marketing research is one of the best ways to achieve that goal. Contact ABC Marketing Services to learn more about our marketing research services.
What Industries Benefit from Marketing Research Services from ABC Marketing Services?
Leaders in industries like Hospitality & Travel and IT & Software Development find marketing research services from ABC Marketing Services to be highly effective. Our marketing research services improve customer service, generate sales, and provide support for businesses and organizations like:
Hotels
Travel Agencies
Tech Startups
IT Consulting Firms
More
What Services Does ABC Marketing Services Provide for These Industries?
Contact ABC Marketing Services today for a full list of services that we provide for industries like Hospitality & Travel and IT & Software Development.
Call Center Company for Surveys
Conducting outbound market research and distributing customer surveys are excellent ways to gain insights into your consumers, allowing you to enhance your products or services. Relying on trial and error can be costly. Let our call center agents assist you in making informed decisions and assessing adoption rates before launching anything new.
At ABC Marketing Services, we have the capacity to create both small and large-scale surveys. Our clients frequently report the benefits of using surveys. Some of those benefits include:
Surveys hold significant power. By tapping into the insights our call center gathers from consumers, we can assist you in developing new products and services or fine-tuning your existing offerings. Ready to discover how ABC Marketing Services can support your company? Give us a shout. We'll take the time to understand your needs and provide a tailored proposal just for you.
What Industries Benefit from Surveys from ABC Marketing Services?
Leaders in industries like Insurance and Logistics & Supply Chain find surveys from ABC Marketing Services to be highly effective. Our surveys help improve customer service, generate sales, and provide support for businesses and organizations like:
Health Insurance Providers
Auto Insurance Companies
Warehousing Companies
3PL Providers
What Services Does ABC Marketing Services Provide for These Industries?
Contact ABC Marketing Services today for a full list of services that we provide for industries like Hospitality & Travel and IT & Software Development.
Stay Competitive and Keep Customers Happy with Help from ABC Marketing Services
As a leading call center company in Lexington, KY, we know that innovative, custom service is what you need to succeed. That's why, since 1996, ABC Marketing Services has led the way in providing cost-conscious yet effective call center solutions for businesses like yours. From telemarketing and help desk services to lead generation and premium tech support, we can help. We've got the tools and resources to keep your company competitive and your customers happy. Contact us today to learn more about our unique call center services
Latest News in Lexington, KY
Beshear declares state of emergency ahead of severe storms set to hit KY Friday
Aaron Muddhttps://www.kentucky.com/news/weather-news/article306551596.html
Kentucky Gov. Andy Beshear has declared a state of emergency ahead of severe storms expected Friday afternoon and evening.The National Weather Service in Louisville expects severe weather beginning Friday afternoon into the evening, potentially bringing damaging winds, “very large” hail, heavy rain and tornadoes, the agency warned.“Once again we have a dangerous weather system sweeping acr...
Kentucky Gov. Andy Beshear has declared a state of emergency ahead of severe storms expected Friday afternoon and evening.
The National Weather Service in Louisville expects severe weather beginning Friday afternoon into the evening, potentially bringing damaging winds, “very large” hail, heavy rain and tornadoes, the agency warned.
“Once again we have a dangerous weather system sweeping across the commonwealth,” Gov. Beshear stated in a Friday afternoon release. “We expect a significant round of weather coming this afternoon and into tonight that will produce strong winds that could lead to power outages, a possibility of hail, flooding and potential for tornadoes. We need everyone to be really careful and make sure you have weather alerts on and are at a location where you can seek safety if needed.”
The latest round of storm follows days of relentless rain in early April which sent rivers cresting to historic levels across Kentucky.
Friday, rainfall and severe weather could lead to hazardous travel conditions in the western and central parts of the Bluegrass State. Here’s the latest forecast information.
The initial wave Friday brought rain and wind gusts to Lexington, with another round of storms expected Friday afternoon, the NWS warned in its key messages briefing, an updated version of which was released around 3:30 p.m.
This second, stronger wave of severe storms are expected to develop over southeast Missouri this afternoon and move across Indiana and Kentucky. According to the NWS, those storms could bring damaging winds — possibly hurricane force of 74 mph or more — large to very large hail, torrential rainfall and potentially strong tornadoes.
Most of the state, from Lexington to Paducah, is under a moderate risk in the severe weather outlook, which has a high overall confidence.
In an earlier forecast Thursday, the weather service projected the timing of the storms to move across Kentucky between 3 p.m. and 1 a.m. EDT.
In addition to the rain that has already fallen on Fayette County since midnight, NWS meteorologist Mark Jarvis told the Herald-Leader Friday morning the area could see another 1 to 3 inches of rainfall Friday afternoon and overnight.
“If that comes down pretty quickly, we could have some flooding problems,” Jarvis said, adding it’s why the agency has issued a flash flood watch that includes the Lexington area. It’s in effect until 4 a.m. Saturday, Jarvis said.
The bottom line, Jarvis said, is minor flooding is possible this afternoon and tonight in the Lexington area. Given that possibility, drivers should heed road closures and avoid driving through floodwaters.
Due to “ongoing severe weather forecasts” and standing water in several low-lying areas of the county, Floyd County schools officials announced in a Facebook post Friday they will not dismiss students at the regularly scheduled times.
Early dismissal was not possible shortly after 2 p.m. Friday, they said. Buses and students will remain at school until district officials determine it is safe to proceed with dismissal.
The situation is somewhat complicated and largely depends on the development and action of thunderstorms later in the afternoon, Jarvis said.
If you’re in the Lexington area and you do need to travel, Jarvis recommends wrapping that up by 7 p.m. Friday night and holding off until about midnight or 1 a.m. The storm is projected to move through the area between those hours and could pose hazards for drivers, including downed power lines, Jarvis said.
Tornadoes remain possible in Central Kentucky from Friday afternoon to midnight, though Jarvis noted the risk is more significant in the western part of the state, particularly near Paducah, Owensboro, Madisonville, and Hopkinsville.
Recent reporting by the Herald-Leader and other media outlets found Kentucky’s three NWS offices have been hobbled by low staffing levels as a result of President Donald Trump’s efforts to cut federal workforce spending.
Asked about staffing levels at the agency’s Louisville office Friday, Jarvis declined to say exactly how many meteorologists were on staff there beyond saying the amount was “sufficient” for operations.
In a post on X, formerly Twitter, Gov. Andy Beshear urged Kentuckians to turn on their weather alerts, a message echoed by the NWS Friday.
These storms are expected to produce damaging winds, large hail, tornadoes and torrential rainfall.Folks, this is a serious threat. Please have weather alerts on and do what's needed to stay safe. 3/3
— Governor Andy Beshear (@GovAndyBeshear) May 15, 2025
For iPhone users:
For Android:
Reporter Valarie Honeycutt Spears contributed to this report.
This story was originally published May 16, 2025 at 10:59 AM.
Lexington Herald-Leader
Aaron Mudd is a service journalism reporter for the Lexington Herald-Leader, Centre Daily Times and Belleville News-Democrat. He is based at the Herald-Leader in Lexington, Kentucky. Support my work with a digital subscription
Severe weather coming to KY next 2 nights. Friday’s storm expected to be strongest
Christopher Leachhttps://www.kentucky.com/news/weather-news/article306496906.html
Kentucky is expected to get severe weather Thursday and Friday evening, with Friday night’s storm projecting to be the strongest, according to the National Weather Service.Thursday night’s storm is projected to develop southwest of Kentucky and weaken as it travels to the commonwealth, according to the NWS. The western half of the state is under the slight risk zone (2 out of 5) for severe weather, while the eastern half of the st...
Kentucky is expected to get severe weather Thursday and Friday evening, with Friday night’s storm projecting to be the strongest, according to the National Weather Service.
Thursday night’s storm is projected to develop southwest of Kentucky and weaken as it travels to the commonwealth, according to the NWS. The western half of the state is under the slight risk zone (2 out of 5) for severe weather, while the eastern half of the state, including Lexington, is under the marginal risk zone (1 out of 5).
If the storm maintains intensity when it arrives in Kentucky, though, large hail, damaging winds and a possible tornado are all possible. The NWS said the storm is projected to move into the area between 7 p.m. and midnight.
NWS forecasters said the main threat is large hail, and there is a low but non-zero risk for locally damaging winds or tornadoes.
Another wave of storms may develop between 2 a.m. and 5 a.m., but confidence in that system is lower, according to the NWS.
Friday’s storm is projected to be severe. The western half of the state is under the moderate risk zone (4 out of 5) for severe weather, while the eastern half of the state, including Lexington, is under the enhanced risk zone (3 out of 5), according to the NWS.
The hazards in play for Friday’s storm are damaging winds, large hail, potentially strong tornadoes and torrential rainfall, according to the NWS. There is also a small chance for localized flash flooding, but the main threats are the hazards.
The severe storms are expected to arrive in Western Kentucky around 3 p.m. and travel west, according to the NWS. The storm is forecast to be over Lexington between 6 to 9 p.m.
️Strong storms will develop west of the area and move towards us tonight️Severe storms on Friday bringing all hazardsHere are some graphics that describe the threats for each day and the general timing for FridayRemain weather aware tonight and tomorrow pic.twitter.com/lHncVtT69f
— NWS Louisville (@NWSLouisville) May 15, 2025
NWS forecasters said Friday’s storm threat is dependent on how quickly the atmosphere can recover from Thursday night and Friday morning’s convection — the vertical transport of heat and moisture in the atmosphere. NWS officials and Gov. Andy Beshear encouraged people to stay alert and prepare for severe weather.
“More severe weather is expected Friday across the state with hail, damaging winds, torrential rainfall and the possibility of strong tornadoes,” Beshear said in a post on X. “Please have your alerts on and stay safe, everyone.”
More severe weather is expected Friday across the state with hail, damaging winds, torrential rainfall and the possibility of strong tornadoes. Please have your alerts on and stay safe, everyone. 2/2 pic.twitter.com/EGGE42mMjl
— Governor Andy Beshear (@GovAndyBeshear) May 15, 2025
Former UK basketball star Reed Sheppard returns to KY to help neighbors clean up
Beth Musgravehttps://www.kentucky.com/news/state/kentucky/article306656176.html
One of Laurel County’ s most well-known former residents returned Saturday to help clean up after a devastating series of storms ripped through Laurel and Pulaski counties.Reed Sheppard, a former North Laurel High School basketball star who now plays for the Houston Rockets, was spotted in Laurel County helping neighbors pick up storm debris.Joshua Maxey said in a Facebook post Sheppard called him Saturday after he heard a likely tornado had hit southern Kentucky, leveling possibly hundreds of homes and businesses and cau...
One of Laurel County’ s most well-known former residents returned Saturday to help clean up after a devastating series of storms ripped through Laurel and Pulaski counties.
Reed Sheppard, a former North Laurel High School basketball star who now plays for the Houston Rockets, was spotted in Laurel County helping neighbors pick up storm debris.
Joshua Maxey said in a Facebook post Sheppard called him Saturday after he heard a likely tornado had hit southern Kentucky, leveling possibly hundreds of homes and businesses and causing at least 17 deaths in the county.
The total death toll from the storms now stands at 18, including one death in Pulaski County.
“Reed knew the devastation his hometown received and wanted to do something to help. He called me up to ask what he could do, I said ‘just show up man, I’ll pick you up in 20 minutes,’” according to Maxey’s Facebook post.
Sheppard showed up.
And the two men quickly got to work.
“We’ve worked like dogs for the best part of the day and he picked up belongings, toys, roofs, 2x4’s and everything you can imagine,” Maxey said.
Sheppard also met with people, heard their stories and shared in their sorrow and grief, Maxey said.
“He is the epitome of raised right and going above and beyond,” Maxey said in his post that also included several photos of the former Mr. Kentucky Basketball.
Sheppard played for the University of Kentucky during the 2023-2024 season, averaging 12.5 points per game. He was drafted in the first round with the third overall pick by the Houston Rockets in 2024.
Sheppard might not approve of Maxey boasting about his friend’s good deeds, Maxey said.
“He will wanna kill me for taking these pictures but I couldn’t help it, the world needs to knows there’s still good people that don’t forget where they came from,” Maxey wrote.
This story was originally published May 18, 2025 at 5:00 AM.
‘It’s like a bomb went off.’ Tragic scenes unfold in storm-ravaged London, KY
Linda Blackfordhttps://www.kentucky.com/news/weather-news/article306625261.html
READ MOREA violent storm system ripped across Kentucky, destroying homes, businesses and at least one church. Multiple fatalities have been confirmed.Expand AllEditor’s note: Herald-Leader Opinion Columnist Linda Blackford hustled to Laurel County Saturday morning to canvass the area and share observations. Here is her account of what she saw at the pummeled Sunshine Hills subdivision. Search-and-rescue crews were racing house-to-house in this Laurel County neighborhood Saturday morning, lo...
READ MORE
A violent storm system ripped across Kentucky, destroying homes, businesses and at least one church. Multiple fatalities have been confirmed.
Expand All
Editor’s note: Herald-Leader Opinion Columnist Linda Blackford hustled to Laurel County Saturday morning to canvass the area and share observations. Here is her account of what she saw at the pummeled Sunshine Hills subdivision.
Search-and-rescue crews were racing house-to-house in this Laurel County neighborhood Saturday morning, looking for survivors or those who may be trapped on the heels of a roaring storm and apparent tornado that ravaged Southern Kentucky.
Rescuers combed through the devastation at Sunshine Hills outside London on Keavy Road in Laurel County. Sheared-off roofs and collapsed walls were spotted on the road that winds through the neighborhood.
It’s a quiet scene of absolute destruction; as if a bomb just exploded.
Brick homes were open to the sky; cabinets and kitchenware spilled out to the ground. A dining area that was once the likely center of a family’s home is now smashed and scattered on the front lawn.
It looks like there’s a path of damage at least a mile deep through the subdivision. Homes on both sides of the road are in ruins.
Debris is scattered everywhere, with remnants of children’s clothing, tattered bath towels and busted screens strewn about.
In the front yard of what appeared to be a mobile home with its roof peeled away, a lonely, unbroken wooden rocking chair stood sentinel. It looked to be in fine condition, a sharp contrast to nearby splintered drywall and busted windows.
A red pickup truck was covered with belongings from a nearby home or possibly a garage or tool shed. It held steady in the face of the overnight system. It had not been lifted; it wasn’t toppled over.
As of 10:30 Saturday morning, the National Weather Service had yet to declare the monster that roared through Laurel and Pulaski counties as a tornado. But it’s apparent a violent force of nature chewed up homes, trees and vehicles in the dark of night.
It went through the subdivision with a surgical precision. While Sunshine Hills was ravaged, homes just outside of the subdivision were still standing Saturday morning. Some sustained very mild damage; others showed neither sign nor strain of an apparent twister.
Standing in the middle of the neighborhood, it was impossible to not flash back to vivid and similar destructive scenes from Dawson Springs, the Western Kentucky community that was devastated by the Dec.. 10, 2021, weather pattern that included an EF-4 tornado.
That system was the deadliest and longest-tracked tornado in an outbreak that spawned numerous strong twisters in several states, including Kentucky. It caused 57 deaths.
The death toll in the commonwealth Saturday morning stood at 14, with whispers that it will spike even higher by day’s end. By 3:30 p.m., at least 18 were confirmed dead.
The same eerie feeling of lives disrupted or stolen by Mother Nature’s wrath could be felt Saturday in the subdivision.
Outside of rescue crews, few people roamed what remains of Sunshine Hills.
Authorities were keeping property owners away for the time being.
Delaying their quest to sift through the rubble and piece together lives that likely will never be the same.
This story was originally published May 17, 2025 at 10:39 AM.
Get one year of unlimited digital access for $159.99
#ReadLocal
Anatomy of a storm: How a tornado system that spawned in Missouri hammered KY
Austin Hornhttps://www.kentucky.com/news/weather-news/article306625111.html
READ MOREA violent storm system ripped across Kentucky, destroying homes, businesses and at least one church. Multiple fatalities have been confirmed.Expand AllSt. Louis was the first warning.A severe thunderstorm system, likely a tornado, ripped through an unusually urban swath of the city Friday afternoon, killing at least five people there.“We had storms initiate in what wa...
READ MORE
A violent storm system ripped across Kentucky, destroying homes, businesses and at least one church. Multiple fatalities have been confirmed.
Expand All
St. Louis was the first warning.
A severe thunderstorm system, likely a tornado, ripped through an unusually urban swath of the city Friday afternoon, killing at least five people there.
“We had storms initiate in what was a very unstable environment, extremely unstable,” St. Louis National Weather Service meteorologist Lydia Jaja told the Herald-Leader. “Instability is how efficient air particles are rising, and that air rose and it pretty much went ‘boom.’
“St Louis just had the perfect storm of an environment to produce a tornado.”
That perfect storm raked through 350 miles of forest and pasture and hit the communities of Somerset and London, killing at least 18 people late Friday night into Saturday morning.
How did it persist for so long?
Jaja said a key to the system’s longevity was a cold front sweeping from West to East.
Cold fronts can be an ingredient in the creation of “supercells,” the rotating thunderstorms characterized by anvil-like clouds that can often result in tornadoes.
“The cold front that spawned all of these supercells just kept on pushing east, and more of the same kept happening. Southern Illinois, Southeast Missouri — we just kept on getting more supercells with more tornado warnings,” Jaja said.
According to the National Oceanic and Atmospheric Association, the cool, dense air moving in can cause the existing warm, less dense air to move upward. That causes wind shear.
Wind shear is defined as the difference in wind speed or direction over a short distance. It is one key element of the formation of a tornado because the differences can cause rotation within a storm.
The cold front showed in the dramatic temperature change.
Around 1:00 a.m., it was 77 degrees in Somerset. At 2:30 a.m., the temperature had dropped to 65 degrees.
Tornadoes at this scale are a rare occurrence for the London-Somerset area.
Daniel Carmack, a London realtor who’s lived there for 25 years, said significant tornadoes don’t necessarily cross most residents’ minds because damage of this kind hasn’t happened before.
“The loss of life, the absolute leveling of almost entire subdivisions, I don’t remember anything like this ever happening here in my lifetime. We always look at it like ‘that’s something that happens in Western Kentucky or in Oklahoma, but not here,’” Carmack said.
As a realtor, Carmack said he hears questions about tornadoes — whether or not a property has an adequate space to shelter — more often coming from people moving from out of state than locals.
“People moving in may have experienced it in other places, and I think part of the reason they move here is that our weather is fairly mild,” Carmack said. “But, you know, that doesn’t seem to be the case in the last little bit.”
This story was originally published May 17, 2025 at 10:23 AM.
Lexington Herald-Leader
Austin Horn is a politics reporter for the Lexington Herald-Leader. He previously worked for the Frankfort State Journal and National Public Radio. Horn has roots in both Woodford and Martin Counties.
Disclaimer:

Service Areas
