Keep Your Company Competitive and Customers Happy with Call Center Services from ABC Marketing Services

Call Center Company in Frisco, TX

You don't have to be an all-A student from UNT at Frisco near Frisco to know that exceptional customer service and effective communication are more important than ever in today's environment. With a multitude of platforms available for customer engagement, companies and industries of all kinds are feeling compelled to elevate their client support.

In fact, savvy business leaders are exploring ways to cut costs by outsourcing their inbound and outbound voice services, along with the email and chat support that are crucial to daily operations. If your company is ready to enhance customer experience, retain and grow its client base, increase brand visibility, and outpace competitors, consider collaborating with ABC Marketing Services Services to take the next step.

Call Center Company Frisco, TX

The ABC Marketing Services Difference

For over 20 years, our call center company in Frisco, TX has been providing innovative solutions to help you engage with your markets across the U.S., Canada, and beyond. We've successfully launched hundreds of campaigns for a number of needs, including:

  • HelpHelp Desk
  • CareCustomer Care
  • TechnicalTechnical Support
  • SurveysSurveys
  • SettingAppointment Setting
  • OutboundOutbound Sales
  • LeadLead Generation

We recognize that choosing to partner with a call center for customer care and product support is a significant commitment. We also understand how challenging it can be to transition from another call center provider. That's why, as your trusted partner, we're dedicated to guiding you through this process every step of the way.

When you collaborate with ABC Marketing Services, you gain access to a team of experts who are ready to support your customers as if they were their own. Unlike other call center companies, we offer services that are fully customized to meet the unique needs of your business. Our centers are close to the U.S., in user-friendly destinations in Mexico, Belize, El Salvador, and Brazil, where our pricing is 50% lower than standard rates, and we can handle projects in Spanish, English, Portuguese, and other languages.

The ABC Marketing Frisco, TX

What Industries Does ABC Marketing Services Target?

If you own a business, you're probably wondering whether we serve the industry in which you work. We're proud to serve many businesses in a number of different industries, including:

  • TravelTravel Industry
  • MedicalMedical Industry
  • MortgageMortgage Industry
  • BankingBanking Industry
  • SoftwareSoftware Industry
  • DoctorsDoctors Offices
  • DentistDentist Offices
  • RetailRetail Stores
  • MoreMore

The bottom line? Our key motivator is your success. Let's talk today about your business objectives. Once we understand your business and your goals, we'll help you achieve the results you want with the help of reliable call center pros. Now that you know more about ABC Marketing Services, let's take a deeper dive into the most popular call center services we provide.

Call Center Company for Appointment Setting

Could you imagine booking an appointment at Bethesda Gardens Frisco Assisted Living in Frisco, only for their team to make a mistake and lose the reservation you made? Chances are you'd be mad. The same goes for your company when one of your customers books an appointment, and it's lost or delayed.

We recognize how time-consuming appointment setting can be for your business. That's where ABC Marketing Services comes in. We're one of the top call center companies providing appointment-setting services in the U.S. We specialize in offering customized solutions for businesses aiming to simplify their scheduling and improve customer engagement. Our goal is to help companies like yours stay organized and concentrate on what truly counts—achieving growth and success.

ABC Marketing Customer Care Frisco, TX

Why Hire a Call Center Company in Frisco, TX for Appointment Setting?

Partnering with a knowledgeable call center for appointment setting can help you save time, cut costs, and minimize stress. Plus, your business can avoid expenses such as equipment, overhead, setup time, and training, all while enhancing your profits and sales.

Some additional benefits of working with ABC Marketing Services for appointment setting include:

  • Care24/7 Service
  • FocusFocus More Time on Your Business
  • CorrectCorrect Difficult Staffing Problems
  • CommunicateCommunicate with Customers Effectively
  • GrowGrow Your Company
  • MoreMore

What Industries Benefit from ABC Appointment Setting Services?

Leaders in industries like Automotive & Transportation and Agriculture & Agribusiness find appointment setting services from ABC Marketing Services to be highly effective. Our appointment setting services help improve customer service, generate sales, and provide tech support for businesses such as:

  • list-startFarm Supply Distributors
  • list-startEquipment Manufacturers
  • list-startOrganic Farms
  • list-startCar Dealerships
  • list-startTrucking & Logistics Companies
  • list-startMore

Call Center Company for Help Desk

Outsourcing your help desk allows your customer service department to operate 24 hours a day. Our call center company in Frisco, TX can offer tier-1 technical support or serve as backup for your in-house help desk team. Simplify your support process and focus on growing your business, instead of dealing with help desk nightmares.

ABC Marketing Help Desk Frisco, TX

What Makes ABC Marketing Services the Best Choice for Outsourced Help Desk Services?

If you're worried about the high costs and hassles of Help Desk, look no further than our call center company for help. Help desk services from ABC Marketing Services include:

01

Some of the most competitive rates and flexible pricing options available, catering to a wide variety of needs, from fully dedicated agents to shared options priced by subscriber, call, or device.

02

A strong, purpose-driven service attitude. Like we stay ready for action with extensive help desk experience, available from 12/5 to 24/7 through phone, text, email, and live chat.

03

Secure and redundant call center infrastructure.

04

Bilingual Spanish/English and Portuguese/English agents, all fully trained with extremely low attrition.

Whether you're looking to integrate chat or email into your Help Desk services or hand over your operations for a fully managed system, ABC Marketing Services can help.

What Industries Benefit from Help Desk Services from ABC Marketing Services?

Leaders in industries like E-Commerce & Retail and Education & E-Learning find outsourced help desk services from ABC Marketing Services to be highly effective. Our help desk services improve customer service, generate sales, and provide support for businesses and organizations like:

  • list-startOnline Learning Platforms
  • list-startPrivate Schools
  • list-startOnline Stores
  • list-startFashion Brands
  • list-startMore

Call Center Company for Technical Support

ABC Marketing Services is a call center company known for its tech support - so much so that we offer two different tiers to accommodate our customers.

ABC Marketing Technical Support Frisco, TX

Standard Tech Support

For Basic Tier 1 Tech Support, our agent collects your customer's information and analyzes it to identify and resolve issues using established procedures. Typically, a Tier 1 agent works under the close supervision of a senior technician from your staff. Sometimes, your tech support needs can be integrated with the PTS offerings listed below, generating revenue for your company.

ABC Marketing Surveys Frisco, TX

Premium Tech Support (PTS)

Our all-in-one, customizable Premium Technical Support (PTS) solution offers exceptional tech support for all the connected devices and services used by your customers. There's no requirement for you to create your own offering. This comprehensive solution comes with all the necessary call center resources, software, technology, and operational expertise. You just need to promote your PTS program to your customers.

A few of the reasons why customers choose our tech support services include:

01

Market-Leading Results

We help your company achieve better customer experiences and higher ROI.

02

Problem Solving

We help you deliver superior tech support experience via immediate live support and 24/7 problem-solving skills.

03

Available Customer Protection

Bundle additional services like device protection, Internet security, online backup, and other third-party services as part of a single PTS subscription.

What Industries Benefit from Tech Support Services from ABC Marketing Services?

Leaders in industries like Energy & Utilities and Financial Services & Banking find technical support services from ABC Marketing Services to be highly effective. Our technical support services improve customer service, generate sales, and provide support for businesses and organizations like:

  • list-startWater & Electric Providers
  • list-startSolar Energy Firms
  • list-startInvestment Companies
  • list-startInsurance Firms
  • list-startMore

Call Center Company for Marketing Research

Marketing research, encompassing social and opinion studies, involves the organized collection of data regarding individuals or organizations through statistical techniques and applied social science methods. This approach provides valuable insights to inform market decisions. As an integral part of any business strategy, having the right research is fundamental for sustaining your company's competitive edge - and ABC Marketing Services can help.

What Sets ABC Marketing Services Apart from Other Research Group Providers?

ABC Marketing Appointment Setting Frisco, TX

If business growth is on the menu this year, you've got to make informed decisions, and marketing research is one of the best ways to achieve that goal. Contact ABC Marketing Services to learn more about our marketing research services.

What Industries Benefit from Marketing Research Services from ABC Marketing Services?

Leaders in industries like Hospitality & Travel and IT & Software Development find marketing research services from ABC Marketing Services to be highly effective. Our marketing research services improve customer service, generate sales, and provide support for businesses and organizations like:

  • list-startHotels
  • list-startTravel Agencies
  • list-startTech Startups
  • list-startIT Consulting Firms
  • list-startMore

Call Center Company for Surveys

Conducting outbound market research and distributing customer surveys are excellent ways to gain insights into your consumers, allowing you to enhance your products or services. Relying on trial and error can be costly. Let our call center agents assist you in making informed decisions and assessing adoption rates before launching anything new.

At ABC Marketing Services, we have the capacity to create both small and large-scale surveys. Our clients frequently report the benefits of using surveys. Some of those benefits include:

Surveys hold significant power. By tapping into the insights our call center gathers from consumers, we can assist you in developing new products and services or fine-tuning your existing offerings. Ready to discover how ABC Marketing Services can support your company? Give us a shout. We'll take the time to understand your needs and provide a tailored proposal just for you.

What Industries Benefit from Surveys from ABC Marketing Services?

Leaders in industries like Insurance and Logistics & Supply Chain find surveys from ABC Marketing Services to be highly effective. Our surveys help improve customer service, generate sales, and provide support for businesses and organizations like:

  • list-startHealth Insurance Providers
  • list-startAuto Insurance Companies
  • list-startWarehousing Companies
  • list-start3PL Providers

Stay Competitive and Keep Customers Happy with Help from ABC Marketing Services

As a leading call center company in Frisco, TX, we know that innovative, custom service is what you need to succeed. That's why, since 1996, ABC Marketing Services has led the way in providing cost-conscious yet effective call center solutions for businesses like yours. From telemarketing and help desk services to lead generation and premium tech support, we can help. We've got the tools and resources to keep your company competitive and your customers happy. Contact us today to learn more about our unique call center services

Latest News in Frisco, TX

Frisco councilwoman acknowledges secret recordings: "The failure was fully mine, and I own that"

In about a month, Tammy Meinershagen will know if she retains her seat on the Frisco City Council. Meanwhile, a conversation she acknowledges in a safe space could be troublesome."As leaders, we are held to a higher standard," she said. "We are expected to listen, to care, to give our honest opinion."Councilwoman addresses leaked recordingsThe 49-year-old deputy mayor pro tem and councilwoman for Place 2 went to social media Monday to explain a series of secret recordings released by the online comm...

In about a month, Tammy Meinershagen will know if she retains her seat on the Frisco City Council. Meanwhile, a conversation she acknowledges in a safe space could be troublesome.

"As leaders, we are held to a higher standard," she said. "We are expected to listen, to care, to give our honest opinion."

Councilwoman addresses leaked recordings

The 49-year-old deputy mayor pro tem and councilwoman for Place 2 went to social media Monday to explain a series of secret recordings released by the online community content gatherer Frisco Chronicles-Whistleblower on Friday, May 3, the day before the election.

In the recordings, Meinershagen gave her perspective on firefighters approaching her about her campaign, other council members, Indians who live and work in Frisco, and more.

"When we make mistakes, we must own them," Meinershagen said. "Recently, I was asked to go to a friend's house and share my experience, my frustrations — the good, bad, and ugly of being on the council. I shared it all."

Investigating edited recordings

CBS News Texas sent the audio recordings to our CBS Confirms Team, who immediately noticed our observation: The series of videos was edited. Some of the audio edits were easy to hear.

The CBS Confirms Team contacted the Frisco Chronicles-Whistleblower for the original recordings for a more extensive examination to determine if artificial intelligence was involved.

"We received the conversation from a confidential source. It was from a conversation between two parties that took place earlier this year in a private home in Frisco. It was recorded by one of the individuals in the conversation via their iPhone voice recording app. We used a voice comparison app to confirm and verify that it was current Council Member Tammy Meinershagen. To obtain the tapes, we had to agree to remove the second party's voice to protect them. We deliberated on releasing it, but we truly feel that with the political climate in Frisco at an all-time high, voters have the right to know what is truly in the hearts of those we intend to elect. Our goal is simple: We are not here for revenge against any one person or place. We are strictly here to tell the truth wherever it takes us, regardless of who it is about. We believe in always protecting our sources and will never disclose who sent the information and/or how we received it."

Meinershagen vows to heal with words after apology

AI aside, Meinershagen owned the words and the tough road ahead, especially one where she was forced into a runoff.

"I thought it was a safe space, but it was not," she said. "The failure was fully mine, and I own that. Words can hurt deeply, and I sincerely apologize to those I have hurt with my words."

Meinershagen said she plans to use words for healing as she readies herself for the challenging conversations ahead.

NBC 5 Forecast: Mother's Day sun, clouds and mild temperatures

Expect a mild Mother's Day with highs into the mid to upper-70s. Thanks to an upper-low slowly moving to the east of North Texas, a mixture of sun and clouds will fill the sky. Isolated showers could be possible during the afternoon. Most of any chances of rain with stay across eastern North Texas into East Texas.A ridge is expected to build across the Central United States next week, bringing hotter and sunny weather to North Texas. High temperatures will soar into the 90s for the middle of next week. Near-record heat is likely on Tu...

Expect a mild Mother's Day with highs into the mid to upper-70s. Thanks to an upper-low slowly moving to the east of North Texas, a mixture of sun and clouds will fill the sky. Isolated showers could be possible during the afternoon. Most of any chances of rain with stay across eastern North Texas into East Texas.

A ridge is expected to build across the Central United States next week, bringing hotter and sunny weather to North Texas. High temperatures will soar into the 90s for the middle of next week. Near-record heat is likely on Tuesday and Wednesday.

Latest Forecast:

INTO THE MORNING: Partly to mostly cloudy and mild. Low: 57. Wind: N 5-10 mph.

SUNDAY (MOTHER'S DAY): Sun, clouds and mild. Isolated showers are possible during the afternoon into late evening. High: 77. Wind: N 10-15 mph.

MONDAY: Sunny and warm. Low. 58. High: 83. Wind: NW 5-10 mph.

TUESDAY: Sunny, breezy and hot with record breaking heat. Low. 63. High: 94. Wind: S 10-20 mph with higher gusts.

WEDNESDAY: Partly sunny and hot with record breaking heat. Low. 72. High: 96. Wind: SW 10-15 mph.

THURSDAY: Partly sunny and very warm. Low. 75. High: 90. Wind: S 10-15 mph.

FRIDAY: Partly to mostly cloudy and warm. Low. 72. High: 88. Wind: S 10-15 mph.

SATURDAY: Partly to mostly cloudy with a 20% chance of a storm. Low: 70. High: 88. Wind: S 10-15 mph.

SUNDAY: Partly cloudy with a 20% chance of a storm. Low. 70. High: 87. Wind: S 10-15 mph.

MONDAY: Sun and clouds, warm. Low: 68. High: 86. Wind: SW 10-15 mph.

TUESDAY: Sun and clouds, warm. Low: 63. High: 85. Wind: NW 10-15 mph.

SAVOR Festival at Omni PGA Frisco Resort May 1-4

SAVOR, a new Texas-sized lifestyle festival, is heading to the Omni PGA Frisco Resort & Spa May 1-4, with Lexus as the presenting sponsor. At a recent preview reception Omni PGA Frisco GM Jeff Smith and Marketing Director Gus Tejada announced an impressive lineup of celebrity chefs to be showcased at SAVOR. Curated by James Beard nominated, culinary icon Chef Beau MacMillan and acclaimed Emmy Award-winning event producer Scott Savlov, SAVOR promises an unparalleled gathering of award-winning chefs, celebrated musicians, and celebrity gol...

SAVOR, a new Texas-sized lifestyle festival, is heading to the Omni PGA Frisco Resort & Spa May 1-4, with Lexus as the presenting sponsor. At a recent preview reception Omni PGA Frisco GM Jeff Smith and Marketing Director Gus Tejada announced an impressive lineup of celebrity chefs to be showcased at SAVOR. Curated by James Beard nominated, culinary icon Chef Beau MacMillan and acclaimed Emmy Award-winning event producer Scott Savlov, SAVOR promises an unparalleled gathering of award-winning chefs, celebrated musicians, and celebrity golfers. The preview reception was held in the hotel’s Western-themed restaurant Trick Rider, with Omni PGA Frisco’s Executive Chef Leen Nunn and locally based celebrity chefs Dean Fearing and John Tesar in attendance.

The three Chefs will be prominently featured at the festival, along with other Food Network stars and James Beard award winners like Chefs Aaron Sanchez, Stephanie Izard, Antonia Lofaso, and Kwame Onwuachi. A diverse array of culinary talent will be showcased each day of SAVOR, with a weekend filled with distinct flavors and exceptional experiences. Western Pop-up shop featuring iconic brands like Lucchese Boots and Stetson Hats will add a touch of Texas flair to the festivities. The work of Texas artist John R. Lowery of Humble Donkey in Round Top, Texas will also be displayed at SAVOR.

SAVOR Omni PGA Frisco Event Schedule and Pricing

Thursday, May 1: Masters of Taste Dinner, ($1,100 for two tickets) is from 7-10 p.m. in Panther Creek Pavilion at 4341 PGA Parkway. Guests will experience an intimate culinary journey for 100 guests. Appetizers are by Chef Joe Riojas of Trick Rider in Frisco; with the second course curated by James Beard Award Nominees Elizabeth Blau and Kim Canteenwalla of Crown Block in Dallas. An entrée by Antonia Lofaso of DAMA & Scopa in LA will be followed by dessert from Chef Leen Nunn. Guests to the Master of Taste Dinner will also enjoy signature cocktails by mixologist Jason Asher and an acoustic performance by D. Vincent Williams.

Fork & Fire Grand Tasting

Friday, May 2: Fork & Fire Grand Tasting ($295 per person) from 7-10 p.m. in Panther Creek Pavilion. Guests will enjoy an evening of open-flame cooking stations, complimentary cocktails, and a concert by D. Vincent Williams. Featured chefs include Stephanie Izard (Girl & The Goat, Chicago IL). Shota Nakajima (Taku, Seattle, WA); Kwame Onwuachi (Tatiana, New York, NY); and Kevin Lee (Birdie’s, Edmond, OK) are also featured.

Nick Walker (Whiskey Cake, Dallas, TX); Matt Balke (Encina, Dallas, TX); Dan Landsberg (Circle T Ranch, Westlake, TX); Greg Katz (Green Point Seafood & Oyster Bar, Dallas, TX); and Jillian Vose (Hazel and Apple Charleston, SC) plus Chef Leen Nunn are also featured at the Fork & Fire Grand Tasting. A spectacular drone show will enhance the evening festivities.

SAVOR Celebrity Golf Invitational

Saturday, May 3: SAVOR Celebrity Golf Invitational – ($2,500-set of two tickets). Golfers will tee off alongside Hollywood A-listers and professional athletes at the renowned Fields Ranch West golf course. Participants will receive gifts from Maui Jim and Callaway, with prizes for the longest drive and closest to the pin. Celebrity Golfers include: Kurt Russell (actor); Dennis Quaid (actor); Nischelle Turner, (television personality); Anthony Anderson (actor and comedian); Ross Butler (actor); Aimee Garcia (actor); Jake Lockett (actor); Kevin Dillon (actor); Kwame Onwuachi (celebrity chef); Tony Abou-Ganiml; Antonia Lofaso (celebrity chef); Shota Nakajima (celebrity chef); and Kevin Lee (celebrity chef).

Best of Texas Grand Tasting

This marquee event will be held Saturday, May 3 from 7-10 p.m. in the Ryder Cup Ballroom at Omni PGA Frisco Resort ($395 per person). Celebrate the rich heritage of Texas with a regional tasting menu and local beverages. Guests will enjoy live music by Midland, a Texas-based band from Dripping Springs who combine traditional country music like George Strait with Urban Cowboy and Seventies yacht rock. The group, formed in 2014, consists of Mark Wystrach (lead vocals, guitar), Jess Carson (guitar, vocals), and Cameron Duddy (bass guitar, vocals).

Artisan offerings from Empire Baking Co. and Dallas Mozzarella Co. are featured at the Grand Tasting, along with celebrity Chefs Dean Fearing (Fearings, Dallas, TX)o John Tesar (Knife, Dallas, TX); Joe Riojas (Trick Rider, Frisco, TX); Chef Kevin Sbraga (Il Mulatto, McKinney, TX- Winner of Season 7 Top Chef); Rich Vana (The Heritage Table, Frisco, TX); Andrea Shackleford (Harvest TX, McKinney, TX); Bruno Davaillon (Le PasSage, Dallas, TX); Jared Harms (Mister Charles, Dallas, TX); Chef Leen Nunn (Omni PGA Frisco Resort & Spa, Frisco TX); and Tony Abou-Ganim (The Modern Mixologist, Las Vegas, NV.

Margaritas & Mariachis Celebrity Brunch

Sunday, May 4 priced at $195 per person. Experience a lively brunch featuring Tex-Mex cuisine and handcrafted cocktails. Join chefs including: Aarón Sánchez (Johnny Sánchez & Showbird, New Orleans, LA); Beau MacMillan (CALA, Scottsdale, AZ); Chef Chandrashekar Sudershan (Omni Fort Worth); Chef Leen Nunn (Omni PGA Frisco Resort & Spa); Jason Asher (The Modern Mixologist, Las Vegas, NV); Jillian Vose (Hazel and Apple, Charleston, SC); and Tony Abou-Ganim (The Modern Mixologist, Las Vegas, NV).

North Texas Food Bank

Omni PGA Frisco Resort & Spa is proud to partner with the North Texas Food Bank, named the Charity of Choice for the inaugural SAVOR event. Over the past 13 years, Omni Hotels & Resorts has demonstrated extraordinary generosity, helping to provide nearly one million meals to those in need. A portion of the proceeds from SAVOR will go directly to the North Texas Food Bank to help fight hunger in the area.

Omni PGA Frisco also announced the SAVOR Epicurean Package, an exclusive three-night and four-day culinary and entertainment celebration from May 1-4. This package offers an unforgettable journey featuring an impressive roster of celebrated chefs, mixologists, and celebrity appearances. Package Details: Three-night stay in luxurious accommodations; Complimentary valet parking; and one ticket per adult to each culinary event. Availability is limited; book individual event tickets at savoromnipgafrisco.com.

Omni PGA Frisco Resort & Spa

The Omni PGA Frisco Resort offers a reimagined destination resort experience for the ultimate getaway. With a wide selection of unique experiences and remarkable year-round programming and activities, the resort provides a diverse and fun-filled destination for guests of all ages. The oasis of the 660-acre PGA Frisco campus, this luxury resort will be both one of the world’s leading meeting and conference destinations as well as a bucket list leisure destination featuring two championship golf courses at Fields Ranch designed by Gil Hanse and Beau Welling. With comprehensive resort amenities featuring a signature spa, 13 restaurants and bars, and retail shops – there’s something designed for all.

Each of the resort’s 500 guest rooms and suites and 10 exclusive four-bedroom, modern-Texas ranch houses feature subtle nods to Texas culture offer sweeping views of lush surrounds. The resort features more than 127,000 square feet of indoor and outdoor space for meetings and events, including 2 ballrooms; 19 meeting rooms; 9 outdoor event venues; and Panther Creek Pavilion, the ideal venue for events and weddings. Visit omnipgafriscoresort.com or call 469-305-4500 for more information and room reservations.

SAVOR Omni PGA Frisco

Planned as an annual food festival that celebrates the vibrant flavors, culinary creativity, and world-class hospitality synonymous with the Omni brand, SAVOR brings together renowned chefs, including celebrity culinary icons, celebrated sommeliers, craft beverage artisans, and food enthusiasts from across the nation. The event features interactive cooking demonstrations, exclusive dining experiences, and celebrity golf tournaments, all complemented by live musical performances from acclaimed artists. Guests can enjoy a dynamic blend of culinary excellence and entertainment, set against the picturesque backdrop of Omni PGA Frisco Resort’s state-of-the-art facilities and breathtaking landscapes. SAVOR is more than a food festival—it’s a celebration of flavor, creativity, and unforgettable moments. For more information about SAVOR, visit savoromnipgafrisco.com.

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BasePoint Expands Access to Mental Health Care with New Frisco, TX Location

FRISCO, Texas, April 17, 2025 /PRNewswire/ -- BasePoint, a leading provider of Partial Hospitalization Programs (PHP) and Intensive Outpatient Programs (IOP) for adolescents and young adults, is expanding its reach with the opening of its fourth in-person clinic in Frisco, Texas. This new location strengthens BasePoint's mission to provide best-in-class mental health treatment while continuing its statewide Virtual IOP programming to ensure accessible care across Texas.For BasePoint Founders Roy and Blake Serpa, this expansion is deep...

FRISCO, Texas, April 17, 2025 /PRNewswire/ -- BasePoint, a leading provider of Partial Hospitalization Programs (PHP) and Intensive Outpatient Programs (IOP) for adolescents and young adults, is expanding its reach with the opening of its fourth in-person clinic in Frisco, Texas. This new location strengthens BasePoint's mission to provide best-in-class mental health treatment while continuing its statewide Virtual IOP programming to ensure accessible care across Texas.

For BasePoint Founders Roy and Blake Serpa, this expansion is deeply personal. Blake shared, "Frisco is home. I grew up in Frisco. My sister's mental health struggles also started here at age 10. By 18, she was diagnosed with bipolar disorder, and shortly after, we lost her to suicide," said Serpa. "BasePoint was built for families who don't know where to turn but want the best possible care for their loved ones. Every decision we make is guided by one simple question: 'What would you want for your own family?'" The opening of BasePoint Frisco is a significant step toward the organization's long-term vision of improving mental health access across Texas.

"This clinic opening drives us toward our BHAG—our 'Big Hairy Audacious Goal'—of moving Texas from last place to the top five in mental health care access by 2030," Serpa added.

Expanding Access to Mental Health Care in Texas

Texas ranks among the lowest in the country for mental health care access, and BasePoint is tackling the crisis head-on by investing in high-quality treatment in one of the state's fastest growing communities.

Committed to strategic and thoughtful growth, BasePoint ensures that each expansion is supported by a strong corporate infrastructure, designed to maintain the highest standards of clinical excellence and operational efficiency. With plans to launch 2-3 new clinics in Texas metros by 2026-2027, this deliberate approach allows BasePoint to expand access to compassionate, evidence-based mental health treatment for teens and young adults.

"BasePoint is addressing Texas's current mental health crisis head-on by investing in quality PHP and IOP treatment now conveniently located in Frisco, one of Texas's fastest growing areas," said Shara McClure, BasePoint Board Member and former Divisional Vice President, Texas Health Care Delivery for Blue Cross Blue Shield. "The thriving Frisco business community should have peace of mind knowing that BasePoint is there, expanding access for their families when they need them."

Former Conference Foes Meet as Sooners Face Tech in Frisco

NORMAN – No. 10 Oklahoma (22-5, 5-4 SEC) meets former Big 12 foe Texas Tech (8-16, 4-5 Big 12) in Frisco, Texas, Tuesday at 6:30 p.m. CT for a midweek matchup at Riders Field, home of the Rangers' double-A affiliate Frisco RoughRiders.The game can be seen via pay-per-view on Peak.Events with Chris Mycoskie and Cutter Sippel on the call. The game can be heard on the radio in Oklahoma on 99.3 FM/1400 AM The REF or nationwide on The Varsity app with Toby R...

NORMAN – No. 10 Oklahoma (22-5, 5-4 SEC) meets former Big 12 foe Texas Tech (8-16, 4-5 Big 12) in Frisco, Texas, Tuesday at 6:30 p.m. CT for a midweek matchup at Riders Field, home of the Rangers' double-A affiliate Frisco RoughRiders.

The game can be seen via pay-per-view on Peak.Events with Chris Mycoskie and Cutter Sippel on the call. The game can be heard on the radio in Oklahoma on 99.3 FM/1400 AM The REF or nationwide on The Varsity app with Toby Rowland and OU alum Ross Hubbard calling the action.

• Oklahoma enters the contest at 22-5 and winners of 11 of their last 15 games. The Sooners have a pair of top-10 non-conference wins and two SEC series already on their resume. OU started the season 11-0, the program's best start since 2011. The Sooners recently dropped their first SEC series of the season at No. 8 Alabama as the Tide took two of three in a tight series in Tuscaloosa.

• The Sooners are a consensus top-10 squad in the nation, ranking 10th in this week's D1Baseball poll. The team is ranked ninth in the Baseball America, Perfect Game USA and USA TODAY Coaches polls and No. 10 in the NCBWA top-25 rankings. Oklahoma also currently sits at No. 10 in the NCAA RPI.

• The Sooners and Red Raiders have met over 100 times in the storied history of the two programs with OU leading the all-time series 57-48-1. Most recently, OU swept Tech in a three-game set in Lubbock in 2024. it was OU's first sweep over Tech since 2011 and first in Lubbock since 2006.

• Probable Pitching Matchup: OU LHP Cameron Johnson (2-0, 5.59 ERA) vs. TTU RHP Connor Mohan (0-0, 6.10 ERA).

#10 Oklahoma vs. Texas Tech Date: April 1 Time (CT): 6:30 p.m. Location: Frisco, Texas Ballpark: Riders Field Watch Peak.Events Live Stats Listen Game Notes

OU's pitching rotation is headlined by 2025 Preseason All-SEC RHP Kyson Witherspoon, who is 5-1 this season in his seven starts with a 64-to-10 strikeout-to-walk ratio. The Golden Spikes Preseason Watch List honoree has struck out a career-high 12 batters in two of his seven starts and recorded double-digit strikeouts in three games.

• Twin brother, Malachi Witherspoon, holds a 2-2 record in seven starts with 33 strikeouts. Lefty Cade Crossland has made his debut in the rotation the last two weekends. In seven appearances this season (four starts), Crossland has fanned 29 batters and walked 13. Lefty transfer Cameron Johnson is 2-0 in six starts with 21 K's.

• The pitching staff ranks 35th in the country with a 4.15 team ERA. Kyson Witherspoon ranks fifth in the country and second in the SEC in strikeouts with 64 and sixth in the nation in K/9 (14.77). His 0.95 WHIP is good for fourth in the league. His five victories rank eighth in the country and second in the SEC.

• The Sooners are outscoring opponents 201-126 and OU's pitchers have struck out 276 batters on the year. This season marked the first time in program history the Sooners have started a season 11-0 and held each opponent to five runs or less. OU has surrendered double-digit runs just three times on the year.

• Oklahoma is 15-1 at L. Dale Mitchell Park, outscoring the opposition 137-61 on its home field, including a 19-6 home run advantage in Norman.

• OU's deep bullpen has been impressive, surrendering 49 runs with a 135-to-49 K/BB ratio. The Sooners have utilized 10 bullpen arms so far in 2025. Senior Dylan Crooks has taken on the closer role, ranking first in the nation with eight saves in 12 appearances, striking out 17 and surrendering three runs (1.50 ERA) in 18.0 innings of work.

• In the batter's box, four Sooners are batting above .300 on the season. Sophomore Jaxon Willits leads the team with seven homers, while returning NCBWA All-American Easton Carmichael paces OU with 13 extra-base hits. Willits and Carmichael are tied for the team lead with 27 RBIs each. Centerfielder Jason Walk has been the table setter in the leadoff spot, with hits in 20 of 26 games played and four homers on the year, already besting his season total of three from his freshman year a season ago.

• Freshman second baseman Kyle Branch has impressed in his first collegiate season, batting .340, good for second on the team, to go with nine XBH and 19 RBIs. Redshirt sophomore Sam Christiansen leads OU with 29 walks drawn, good for second in the SEC and 13th in the country. Junior transfer Trey Gambill paces OU in batting average (.377) and on-base percentage (.536).

• Oklahoma has proven to be a menace on the base paths, stealing 69 bags on the year to rank first in the SEC and 16th in the country. Dawson Willis paces OU with 12 stolen bases, good for second in the SEC, while seven Sooners have registered at least five on the year. OU is 69-for-82 on stolen base attempts.

• The Sooners have utilized the long ball, hitting 33 home runs on the year. The Sooners have homered in 21 of OU's 27 games on the year, including 14 of the last 15.

• The OU baseball program looks to make a name for itself in the premier baseball conference in the country in its inaugural season in 2025.

• The Sooners are no strangers to competing against their new conference foes. Since head coach Skip Johnson's hiring in 2018, OU is 43-34 versus current members of the SEC (including Texas).

• OU won its first two conference series as members of the SEC. On SEC Opening Weekend at South Carolina, Oklahoma took the rubber match in Columbia by a final of 6-5 in 10 innings, erasing a two-run deficit with two outs in the ninth before Jason Walk launched a homer at the top of the 10th to give OU the win. The Sooners took two of three vs. Mississippi State at Mitchell Park in Norman. After falling in the opener despite 11 strikeouts from Kyson Witherspoon, OU turned around to win back-to-back games and clinch the series on its home turf.

• OU dropped its first conference series of the year last weekend at No. 12 Alabama in a highly-contested top-15 series. OU forced a rubber game with a Saturday win after falling 8-6 on Friday, and nearly completed a Sunday comeback after being down seven runs but couldn't finish the job and fell 8-6 to drop its first series.

• The Sooners will play 30 conference games this season, highlighted by five home series versus four of the past five national champions (Vanderbilt [2019], Mississippi State [2021], Ole Miss [2022], LSU [2023]), and a home regular season finale vs. rival Texas.

• The Sooners travel to South Carolina, Alabama, Missouri, Georgia and Kentucky in 2025.

• Oklahoma dropped one spot to No. 10 in this week's D1Baseball poll after a hard-fought series at now-No. 8 Alabama. After starting the season unranked, Oklahoma has vaulted into the top 10. The Sooners made their debut at No. 16 on Feb. 24 after the Round Rock sweep, and have since been ranked 13th, 12th and 10th, 9th and back to No. 10 this week.

• The Sooners are a consensus top-10 squad across the board, holding their highest rankings in the Baseball America, Perfect Game USA and USA TODAY Coaches polls (No. 9) and 10th in the NCBWA top 25 and D1Baseball.

• The Sooners are 3-3 in ranked matchups in 2025 after going 4-1 in such games throughout the regular season in 2024, with all four wins coming against top-15 opponents.

• Looking to replace 22 lost letterwinners from 2024, the Sooner coaching staff hit the transfer portal and recruiting trail hard to bring in 28 newcomers for 2025.

• Of those 28, 16 are transfer student-athletes, including 11 from junior colleges, a testament to OU assistant coach and recruiting coordinator Todd Butler and the OU staff's expertise at the JUCO level.

• The newcomers have made an impact this season, with nine newcomer position players making starts and three freshmen or transfers making starts on the mound already in 2025.

• Freshman Kyle Branch and junior transfer Dawson Willis have started all 27 games at second and third, respectively. Fellow newcomer outfielders Trey Gambill and Sam Christiansen, and first baseman Dayton Tockey, have all recorded 20 or more starts. Gambill and Branch rank first and second on the team with respective .377 and .340 batting averages, while Tockey and Willis have each provided power at the plate with a combined 20 extra-base hits.

• On the bump, nine Sooners new to the program in 2025 have made appearances with junior JUCO transfer Cade Crossland pacing the group with 29 strikeouts. Freshman Michael Catalano (17 K) and sophomores Cameron Johnson (21 K), Jason Bodin (20 K) and Gavyn Jones (16 K) have been instrumental to OU's pitching success.

For updates and more information on Oklahoma Baseball, follow the Sooners on X/Twitter and Instagram (@OU_Baseball) and like Oklahoma Baseball on Facebook.

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This website publishes news articles that contain copyrighted material whose use has not been specifically authorized by the copyright owner. The non-commercial use of these news articles for the purposes of local news reporting constitutes "Fair Use" of the copyrighted materials as provided for in Section 107 of the US Copyright Law.

Disclaimer:

This website publishes news articles that contain copyrighted material whose use has not been specifically authorized by the copyright owner. The non-commercial use of these news articles for the purposes of local news reporting constitutes "Fair Use" of the copyrighted materials as provided for in Section 107 of the US Copyright Law.

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