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What is the best internet provider in Lubbock?

CNET recommends AT&T Fiber as the top internet provider in Lubbock, offering symmetrical upload and download speeds that are perfect for gaming or remote work. Plus, you won’t have to worry about data caps, equipment fees, or contracts. If you’re looking for more affordable options, Vexus offers the cheapest plans in Lubbock, starting at just $35 per month for 150 Mbps, followed by Optimum’s $40 plan for 500 Mbps. For smaller households, T-Mobile is a solid choice, with everything bundled into a $50 monthly fee that stays locked in as long as you remain a customer.

Source: CNET analysis of provider data.

Other available internet providers in Lubbock

Cheap internet options in Lubbock

There are five internet plans in Lubbock that cost $50 or less. That’s comparable to other Texas cities like Amarillo (five plans), Arlington (five) and Dallas (eight).

Source: CNET analysis of provider data.

How to find internet deals and promotions in Lubbock

The best internet deals and the top promotions in Lubbock depend on what discounts are available during that time period. Most deals are short lived, but we check frequently for the latest offers.

Lubbock internet providers such as Optimum may offer lower introductory pricing or streaming add-ons for a limited time. Many, however, including AT&T Fiber, T-Mobile and Vexus Fiber, run the same standard pricing year-round.

For a more extensive list of promos, check out our guide on the best internet deals.

How fast is Lubbock broadband?

According to Ookla speed test data, Lubbock residents receive median internet speeds of 333Mbps down and 93Mbps up. It ranked 52nd out of the 100 most populous cities in the US in Q4 2023. That’s behind Austin, Irving, Plano, Laredo and Fort Worth, but ahead of Houston. Lubbock also has slightly faster speeds than Texas as a whole, which gets median speeds of 224/33Mbps. (Disclosure: Ookla is owned by the same parent company as CNET, Ziff Davis.)

Source: CNET analysis of provider data.

What's a good internet speed?

Most internet connection plans can now handle basic productivity and communication tasks. If you're looking for an internet plan that can accommodate videoconferencing, streaming video or gaming, you'll have a better experience with a more robust connection. Here's an overview of the recommended minimum download speeds for various applications, according to the FCC. Note that these are only guidelines -- and that internet speed, service and performance vary by connection type, provider and address.

For more information, refer to our guide on how much internet speed you really need.

How CNET chose the best internet providers in Lubbock

Internet service providers are numerous and regional. Unlike the latest smartphone, laptop, router or kitchen tool, it's impractical to personally test every internet service provider in a given city. So what's our approach? For starters, we tap into a proprietary database of pricing, availability and speed information that draws from our own historical ISP data, partner data and mapping information from FCC.gov.

Because our database isn't exhaustive, we use the FCC’s website to check the primary data for ourselves and make sure we’re considering every ISP that provides service in an area. Plans and prices also vary by location, so we input local addresses on provider websites to find the specific options available to residents. We look at sources, including the American Customer Satisfaction Index and J.D. Power, to evaluate how happy customers are with an ISP's service. ISP plans and prices are subject to frequent changes; all information provided is accurate as of the time of our prepublication fact-check.

Once we have this localized information, we ask three main questions:

Though the answer to those questions is often layered and complex, the providers who come closest to “yes” on all three are the ones we recommend. When it comes to selecting the cheapest internet service, we look for the plans with the lowest monthly fee, though we also factor in things like price increases, equipment fees and contracts. Choosing the fastest internet service is relatively straightforward. We look at advertised upload and download speeds, and also take into account real-world speed data from sources like Ookla and FCC reports.

To explore our process in more depth, you can visit our page on how we test ISPs.

What's the final word on internet providers in Lubbock?

No matter where you live in Lubbock, you should have at least one good option for home internet. AT&T Fiber is an easy pick for the top spot, with symmetrical upload and download speeds, straightforward pricing and no data caps or equipment fees. Optimum offers the cheapest internet in the area, but Lubbock residents have noted issues with outages and poor customer service. T-Mobile Home Internet has some of the happiest customers of any ISP, but speeds might not be fast enough for bigger households.

Internet providers in Lubbock FAQ

(Washington, D.C., April 16, 2025) – U.S. Secretary of Agriculture Brooke Rollins wrapped up a visit to Lubbock, Texas, where she joined House Budget Chairman Jodey Arrington (TX-19) for a tour and roundtable discussion at the USDA Cotton Classification Complex on the Texas Tech University campus. During the roundtable, she was joined by sorghum, beef, peanut, dairy, and corn producers as well as agricultural leaders from across Texas.

“We have our fabrics, clothes, and medical supplies because of the land and labor from cotton farmers in Lubbock and surrounding counties. With President Trump in the White House, we are putting farmers first at USDA. We are reversing the harmful policies of the Biden Administration that have put an unnecessary strain on farmers in Texas to ensure they thrive in America’s new Golden Age!” said Secretary Rollins.

“I am excited to welcome my dear friend and Secretary of Agriculture Brooke Rollins to West Texas to meet with our farmers and ranchers, listen to their challenges and concerns, and highlight President Trump’s commitment to a vibrant rural America and the most competitive, productive, and sustainable agriculture industry in the world. Rural America is blessed to have a proud Texan and principled conservative leading our nation’s Department of Agriculture, and I know Brooke will never stop fighting for our farmers and agriculture communities throughout the country. Go WTX and MAGA!” said Representative Arrington.

Texas leads the nation in cotton acreage, with 55 percent of American cotton planted in the state. USDA’s Agricultural Marketing Services (AMS) classes 100 percent of U.S. cotton, and the Lubbock AMS facility grades about 20 percent of the entire U.S. cotton crop. The facility has been able to reduce costs by nearly 19 percent per sample, which ensures Americans have access to high-quality, low-cost materials.

During the roundtable, Secretary Rollins heard directly from cotton industry leaders and Texas Tech University officials. The USDA cotton classification facility on the Texas Tech University campus is the first of its kind and is helping to pave the way for research, processing, and grading for cotton. The flagship facility was completely funded by the cotton industry and is maintained by “user-fees” because growers find third-party unbiased grading services provided by USDA essential to the fair and equitable marketing of their crop.

Once cotton is tested, classification data is issued to the owners or owner’s agent to be utilized in the marketing of U.S. cotton worldwide. This data is also the basis for manufacturers to source and utilize cotton for specific end products based on the quality measurements. In a typical growing season, USDA Grading services facilitate the domestic and international marketing of raw cotton valued at over $7 billion with billions more residual value created throughout the supply chain.

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Press Release

Release No.:

0073.25

Contact: USDA Press Email: [email protected]

LUBBOCK, Texas (KCBD) - Jennifer and Marcelino Aguirre are Texas Tech graduates who moved back to Lubbock from Arkansas in 2014 to raise their family.

Jennifer describes her son Joseph, a senior at Lubbock Cooper High School, as someone who’s always been determined.

“Joseph, he’s very headstrong,” Jennifer said. “He decided he wanted to make an impact and so when he started high school, he didn’t want to just be in the background, he wanted to stand out.”

And Joseph has done just that. Not only has he played varsity tennis for the past four years, but he’s also the president of both the school’s Spanish club and National Honor Society.

“There’s no certain formula for having a lot on your plate,” Joseph said. “I feel like in order to get through everything, you have to have a strong work ethic and drive.”

Joseph attributes that work ethic and drive to his parents.

“I have seen all that work and how much effort they’ve put into me,” Joseph said, “so my entire life, I’ve just wanted to replicate that and put as much work and effort into them as they have put into me.”

That hard work paid off earlier this month, when Joseph received an impact scholarship worth $48,000 from the University of Texas, enough money to pay for his classes for the next four years.

This honor is only given to 60 students per year and is awarded to those who are making an impact on their schools and local communities. Jennifer says it was great to see her son be surprised by the people at school that have also made an impact on his life.

“He’s our son and we raised him and loved him, but Joseph is a book with many chapters and those are all the people that have written some of those chapters,” Jennifer said. “It was so emotional for me.”

Marcelino says he’s proud of his son for going out there and making a difference on his own.

“For me to see him excel, it just brings a lot of joy knowing that he’s the one that actually did this, and it wasn’t given to him,” Marcelino said. “He’s the one that actually went out there and sought it out.”

Joseph is set to attend UT in the fall to major in Kinesiology and Exercise Science, with the plan to head to physical therapy school right after. He plans on making his impact on Austin while he’s there, but says he’s grateful for the chance to serve the Lubbock community while he’s lived here.

“It’s very rewarding,” Joseph said. “It’s such a good feeling because I feel like the Lubbock community has put a lot of support into me and so to be able to harvest change and impact into the community, it’s just amazing, it really is.”

Copyright 2025 KCBD. All rights reserved.

A rare April winter storm in West Texas was bringing widespread snowfall Saturday and the threat of slick, icy roads across the Panhandle-South Plains region going into early Sunday.

As snow continued to fall in blowing winds, thousands of power outages were being reported around the region, including more than 3,000 customer outages around Lubbock and smaller, scattered outages around West Texas and Eastern New Mexico.

By Saturday afternoon, the heaviest snowfall was occurring in the northern South Plains and southern Panhandle, said Jordan Salem, a meteorologist with the National Weather Service in Lubbock.

"We're seeing kind of a bullseye in an area between Hale Center and Vigo Park (in Swisher County) where we're projecting at least 4.7 inches of accumulation," Salem said.

By shortly before 3 p.m. Saturday, snow was beginning to accumulate across the Lubbock metro area, with upwards of 3 inches expected in northern parts of the city and 1 to 1.5 inches expected to the south through the end of the day, Salem said.

A winter storm warning was in effect through 1 a.m. Sunday for counties in the northwestern South Plains and Panhandle, with additional snow accumulations of 1 to 3 inches expected, along with wind gusts up to 40 mph.

"Visibilities may drop below 1/4 mile due to heavy snow, especially over Swisher, Hale and Briscoe Counties," reads a statement from the Weather Service. "Plan on slippery road conditions even after the snow ends tonight."

Lubbock County and much of the central and eastern South Plains and Rolling Plains were under a winter weather advisory until 1 a.m. Sunday.

TxDOT warns of dangerous road conditions

The Texas Department of Transportation was reporting icy, slick bridges and overpasses on highways and roadway in the Panhandle as of Saturday afternoon, including Interstate 27 north of Happy and much of Interstate 40. TxDOT crews were patrolling roadways and plowing as needed.

As overnight lows dip into the low to mid 20s across the region Saturday night into Sunday while precipitation chances decrease, there will be a growing threat of icy roadways. Drivers are encouraged take precautions and can monitor the latest road conditions through the Texas Department of Transportation's live map at www.drivetexas.org or by calling TxDOT's travel information line at 1-800-452-9292.

Power outages reported around West Texas, Eastern New Mexico

As of Saturday afternoon, South Plains Electric Cooperative was reporting more than 3,000 customers were without power around Lubbock, with large outages reported north of the city and in the Ransom Canyon and Slaton areas.

Xcel Energy was reporting more than 200 hundred power outages throughout its coverage area in the Panhandle-South Plains and Eastern New Mexico. That includes about 180 customers without power around Plainview and north of Lubbock, as well as scattered outages around Hobbs and Amarillo, among others. In Lubbock, Lubbock Power & Light was reporting about 260 customers were without power shortly after 3 p.m.

A rare April snowstorm in West Texas

Before Saturday, the last measurable snowfall in April at Lubbock Preston Smith International Airport was on April 10, 2013, when 0.4 of an inch was recorded, according to weather service data. Lubbock's latest recorded snowfall was on April 12, 1980. In Amarillo, the latest occurrence of measurable snow on record was on May 7, 1917.

Six young children at a Lubbock, Texas, day care center have tested positive for measles — a dreaded scenario with the potential to accelerate an already out-of-control outbreak that has spread to at least two other states.

More than a dozen other states and Washington, D.C. are dealing with cases of measles unrelated to Texas.

On Friday, the Texas Department of State Health Services said the toll rose to 481 confirmed cases, a 14% jump over last week. Fifty-six people have been hospitalized in the area since the disease started spreading in late January.

At the Tiny Tots U Learning Academy, a center with approximately 230 infants, toddlers and preschool-age children, the outbreak began on March 24, when a little girl who had been sick with fever and vomiting tested positive. She later needed to be hospitalized for pneumonia and trouble breathing.

Kids who have tested positive at the day care so far are between the ages of 5 months and 3 years old, said Maegan Messick, a co-owner of the center. None was fully vaccinated against measles.

For nearly two weeks, Messick has been working with local health officials who are in contact with the Centers for Disease Control and Prevention about the situation. Messick said she’s not been given clear guidance on how to handle measles in such a large day care with so many vulnerable kids.

“From what I’m being told, the CDC doesn’t have a playbook for this,” Messick said. “We’ve just had to make judgment calls.”

The U.S. is facing the largest measles outbreak in six years, but the CDC has remained relatively silent on the public health threat, providing just weekly updates on its website and sending an alert to doctors last month. The agency sent 2,000 doses of the MMR vaccine to Texas health officials at their request, but hasn't held a news briefing about measles since 2019, when two large outbreaks in New York threatened to reverse the United States’ status of having eliminated the virus.

More than twenty states have reported measles cases so far in 2025.

Symbol map showing where measles cases have been reported in the U.S. — Texas has the highest concentration, with 400 reported cases. New Mexico is second with 44 reported cases. Kansas has reported 23. Cases have also been reported in Washington, California, Alaska, Oklahoma, Minnesota, Michigan, Ohio, Kentucky, Georgia, Florida, Tennessee, Maryland, Washington D.C., Pennsylvania, New York, Vermont, Rhode Island and New Jersey.

Notes: Data as of April 8.

Source: NBC News tally of state health departments

Graphic: Ash Reynolds / NBC News

A spokesperson for the Department of Health and Human Services, which is over CDC, did not respond Friday to a question about whether any briefings were in the works to address the current measles outbreak.

It was unclear whether mass layoffs at HHS and CDC this week might stymie such efforts. But steep funding cuts to community health departments announced last week have already forced some areas to cancel vaccine clinics.

Dallas County, for example, had to cancel more than 50 clinics. Many had been planned for schools in areas with low vaccination rates.

According to an NBC News tally, 628 measles cases have been reported nationally in 2025. Other states with outbreaks include Kansas with 23 cases, Oklahoma with 10 cases, and New Mexico with 54 cases. Public health officials in Ohio have identified 17.

This bar chart of measles cases per year shows that in all but two years (2014 and 2019) there were usually fewer than 400 cases, and in most all of those fewer than 150. There were 285 cases in 2024, and more than 400 so far this year. In 2019 there were more than 1,200, that was the most since at least 2000.

86

116

44

56

37

66

55

43

140

71

63

220

55

187

667

188

86

120

375

1,274

13

49

121

58

285

652

Notes: 2025 data is current as of April 8.

Source: NBC News tally of state health departments, CDC via Statista

Graphic: Joe Murphy / NBC News

The cases at the Lubbock day care center are likely linked to the epicenter of the outbreak, Gaines County, said Lubbock's public health director Katherine Wells.

Wells said she’s been concerned about cases spreading in child care centers since the beginning of the outbreak.

“I think we’ll have additional outbreaks in other day care centers,” she said. “This isn’t going to be the only one.”

Messick, of the Tiny Tots U Learning Academy, said she and her staff are trying to reduce risk of further spread by watching kids closely for symptoms and isolating certain classrooms.

They’re also urging other child care facilities to encourage their families to get the MMR vaccine. Families who choose not to vaccinate their children have been asked to keep them home for at least 21 days.

Two doses are almost always enough to give lifetime protection against measles, according to the CDC. Unvaccinated people who are exposed to the virus are almost certain to become infected.

The first dose isn’t usually given until after a child’s first birthday, but can be offered early, at 6 months.

“That’s the best that child care owners can do right now,” Messick said. “It’s coming. There’s no way around it.”

Erika Edwards

Erika Edwards is a health and medical news writer and reporter for NBC News and "TODAY."