Call Center Company in Madison, WI
You don't have to be an all-A student from UWMadison Continuing Studies near Madison to know that exceptional customer service and effective communication are more important than ever in today's environment. With a multitude of platforms available for customer engagement, companies and industries of all kinds are feeling compelled to elevate their client support.
In fact, savvy business leaders are exploring ways to cut costs by outsourcing their inbound and outbound voice services, along with the email and chat support that are crucial to daily operations. If your company is ready to enhance customer experience, retain and grow its client base, increase brand visibility, and outpace competitors, consider collaborating with ABC Marketing Services Services to take the next step.

Years of Experience

- Call Center Company in Madison, WI
- The ABC Marketing Services Difference
- Call Center Company for Appointment Setting
- What Services Does ABC Marketing Services Provide for These Industries?
- Call Center Company for Help Desk
- What Services Does ABC Marketing Services Provide for These Industries?
- Call Center Company for Technical Support
- What Services Does ABC Marketing Services Provide for These Industries?
- Call Center Company for Marketing Research
- What Industries Benefit from Marketing Research Services from ABC Marketing Services?
- Call Center Company for Surveys
- Stay Competitive and Keep Customers Happy with Help from ABC Marketing Services
The ABC Marketing Services Difference
For over 20 years, our call center company in Madison, WI has been providing innovative solutions to help you engage with your markets across the U.S., Canada, and beyond. We've successfully launched hundreds of campaigns for a number of needs, including:
Help Desk
Customer Care
Technical Support
Surveys
Appointment Setting
Outbound Sales
Lead Generation
We recognize that choosing to partner with a call center for customer care and product support is a significant commitment. We also understand how challenging it can be to transition from another call center provider. That's why, as your trusted partner, we're dedicated to guiding you through this process every step of the way.
When you collaborate with ABC Marketing Services, you gain access to a team of experts who are ready to support your customers as if they were their own. Unlike other call center companies, we offer services that are fully customized to meet the unique needs of your business. Our centers are close to the U.S., in user-friendly destinations in Mexico, Belize, El Salvador, and Brazil, where our pricing is 50% lower than standard rates, and we can handle projects in Spanish, English, Portuguese, and other languages.

What Industries Does ABC Marketing Services Target?
If you own a business, you're probably wondering whether we serve the industry in which you work. We're proud to serve many businesses in a number of different industries, including:
Agriculture & Agribusiness
Automotive & Transportation
Business Services & Consulting
Construction & Engineering
E-Commerce & Retail
Education & E-Learning
Energy & Utilities
Financial Services & Banking
Government & Public Sector
Healthcare & Medical Services
Hospitality & Travel
Human Resources & Staffing
Information Technology (IT) & Software Development
Insurance
Legal & Law Firms
Logistics & Supply Chain
Manufacturing & Industrial
Marketing & Advertising
Media & Entertainment
Nonprofit & Charitable Organizations
Real Estate & Property Management
Security & Surveillance
Telecommunications
Waste Management & Environmental Services
Plastic surgery clinics
The bottom line? Our key motivator is your success. Let's talk today about your business objectives. Once we understand your business and your goals, we'll help you achieve the results you want with the help of reliable call center pros. Now that you know more about ABC Marketing Services, let's take a deeper dive into the most popular call center services we provide.
Call Center Company for Appointment Setting
Could you imagine booking an appointment at Renaissance Senior Living of Hilldale in Madison, only for their team to make a mistake and lose the reservation you made? Chances are you'd be mad. The same goes for your company when one of your customers books an appointment, and it's lost or delayed.
We recognize how time-consuming appointment setting can be for your business. That's where ABC Marketing Services comes in. We're one of the top call center companies providing appointment-setting services in the U.S. We specialize in offering customized solutions for businesses aiming to simplify their scheduling and improve customer engagement. Our goal is to help companies like yours stay organized and concentrate on what truly counts—achieving growth and success.

Why Hire a Call Center Company in Madison, WI for Appointment Setting?
Partnering with a knowledgeable call center for appointment setting can help you save time, cut costs, and minimize stress. Plus, your business can avoid expenses such as equipment, overhead, setup time, and training, all while enhancing your profits and sales.
Some additional benefits of working with ABC Marketing Services for appointment setting include:
24/7 Service
Focus More Time on Your Business
Correct Difficult Staffing Problems
Communicate with Customers Effectively
Grow Your Company
More
What Industries Benefit from ABC Appointment Setting Services?
Leaders in industries like Automotive & Transportation and Agriculture & Agribusiness find appointment setting services from ABC Marketing Services to be highly effective. Our appointment setting services help improve customer service, generate sales, and provide tech support for businesses such as:
Farm Supply Distributors
Equipment Manufacturers
Organic Farms
Car Dealerships
Trucking & Logistics Companies
More
What Services Does ABC Marketing Services Provide for These Industries?
Contact ABC Marketing Services today for a full list of services that we provide for industries like Automotive & Transportation and Agriculture & Agribusiness.
What Services Does ABC Marketing Services Provide for These Industries?
Contact ABC Marketing Services today for a full list of services that we provide for industries like Business Services & Consulting and Construction & Engineering.
Call Center Company for Help Desk
Outsourcing your help desk allows your customer service department to operate 24 hours a day. Our call center company in Madison, WI can offer tier-1 technical support or serve as backup for your in-house help desk team. Simplify your support process and focus on growing your business, instead of dealing with help desk nightmares.

What Makes ABC Marketing Services the Best Choice for Outsourced Help Desk Services?
If you're worried about the high costs and hassles of Help Desk, look no further than our call center company for help. Help desk services from ABC Marketing Services include:
Some of the most competitive rates and flexible pricing options available, catering to a wide variety of needs, from fully dedicated agents to shared options priced by subscriber, call, or device.
A strong, purpose-driven service attitude. Like we stay ready for action with extensive help desk experience, available from 12/5 to 24/7 through phone, text, email, and live chat.
Secure and redundant call center infrastructure.
Bilingual Spanish/English and Portuguese/English agents, all fully trained with extremely low attrition.
Whether you're looking to integrate chat or email into your Help Desk services or hand over your operations for a fully managed system, ABC Marketing Services can help.
What Industries Benefit from Help Desk Services from ABC Marketing Services?
Leaders in industries like E-Commerce & Retail and Education & E-Learning find outsourced help desk services from ABC Marketing Services to be highly effective. Our help desk services improve customer service, generate sales, and provide support for businesses and organizations like:
Online Learning Platforms
Private Schools
Online Stores
Fashion Brands
More
What Services Does ABC Marketing Services Provide for These Industries?
Contact ABC Marketing Services today for a full list of services that we provide for industries like Education & E-Learning E-Commerce and Retail.
Call Center Company for Technical Support
ABC Marketing Services is a call center company known for its tech support - so much so that we offer two different tiers to accommodate our customers.

Standard Tech Support
For Basic Tier 1 Tech Support, our agent collects your customer's information and analyzes it to identify and resolve issues using established procedures. Typically, a Tier 1 agent works under the close supervision of a senior technician from your staff. Sometimes, your tech support needs can be integrated with the PTS offerings listed below, generating revenue for your company.

Premium Tech Support (PTS)
Our all-in-one, customizable Premium Technical Support (PTS) solution offers exceptional tech support for all the connected devices and services used by your customers. There's no requirement for you to create your own offering. This comprehensive solution comes with all the necessary call center resources, software, technology, and operational expertise. You just need to promote your PTS program to your customers.
A few of the reasons why customers choose our tech support services include:
Market-Leading Results
We help your company achieve better customer experiences and higher ROI.
Problem Solving
We help you deliver superior tech support experience via immediate live support and 24/7 problem-solving skills.
Available Customer Protection
Bundle additional services like device protection, Internet security, online backup, and other third-party services as part of a single PTS subscription.
What Industries Benefit from Tech Support Services from ABC Marketing Services?
Leaders in industries like Energy & Utilities and Financial Services & Banking find technical support services from ABC Marketing Services to be highly effective. Our technical support services improve customer service, generate sales, and provide support for businesses and organizations like:
Water & Electric Providers
Solar Energy Firms
Investment Companies
Insurance Firms
More
What Services Does ABC Marketing Services Provide for These Industries?
Contact ABC Marketing Services today for a full list of services that we provide for industries like Government & Public Sector and Healthcare & Medical.
Call Center Company for Marketing Research
Marketing research, encompassing social and opinion studies, involves the organized collection of data regarding individuals or organizations through statistical techniques and applied social science methods. This approach provides valuable insights to inform market decisions. As an integral part of any business strategy, having the right research is fundamental for sustaining your company's competitive edge - and ABC Marketing Services can help.
What Sets ABC Marketing Services Apart from Other Research Group Providers?

If business growth is on the menu this year, you've got to make informed decisions, and marketing research is one of the best ways to achieve that goal. Contact ABC Marketing Services to learn more about our marketing research services.
What Industries Benefit from Marketing Research Services from ABC Marketing Services?
Leaders in industries like Hospitality & Travel and IT & Software Development find marketing research services from ABC Marketing Services to be highly effective. Our marketing research services improve customer service, generate sales, and provide support for businesses and organizations like:
Hotels
Travel Agencies
Tech Startups
IT Consulting Firms
More
What Services Does ABC Marketing Services Provide for These Industries?
Contact ABC Marketing Services today for a full list of services that we provide for industries like Hospitality & Travel and IT & Software Development.
Call Center Company for Surveys
Conducting outbound market research and distributing customer surveys are excellent ways to gain insights into your consumers, allowing you to enhance your products or services. Relying on trial and error can be costly. Let our call center agents assist you in making informed decisions and assessing adoption rates before launching anything new.
At ABC Marketing Services, we have the capacity to create both small and large-scale surveys. Our clients frequently report the benefits of using surveys. Some of those benefits include:
Surveys hold significant power. By tapping into the insights our call center gathers from consumers, we can assist you in developing new products and services or fine-tuning your existing offerings. Ready to discover how ABC Marketing Services can support your company? Give us a shout. We'll take the time to understand your needs and provide a tailored proposal just for you.
What Industries Benefit from Surveys from ABC Marketing Services?
Leaders in industries like Insurance and Logistics & Supply Chain find surveys from ABC Marketing Services to be highly effective. Our surveys help improve customer service, generate sales, and provide support for businesses and organizations like:
Health Insurance Providers
Auto Insurance Companies
Warehousing Companies
3PL Providers
What Services Does ABC Marketing Services Provide for These Industries?
Contact ABC Marketing Services today for a full list of services that we provide for industries like Hospitality & Travel and IT & Software Development.
Stay Competitive and Keep Customers Happy with Help from ABC Marketing Services
As a leading call center company in Madison, WI, we know that innovative, custom service is what you need to succeed. That's why, since 1996, ABC Marketing Services has led the way in providing cost-conscious yet effective call center solutions for businesses like yours. From telemarketing and help desk services to lead generation and premium tech support, we can help. We've got the tools and resources to keep your company competitive and your customers happy. Contact us today to learn more about our unique call center services
Latest News in Madison, WI
TekniPlex Healthcare Begins Operations at Madison, WI Faciilty
Packaging Strategieshttps://www.packagingstrategies.com/articles/105742-tekniplex-healthcare-begins-operations-at-madison-wi-faciilty
Pharma/Medical Packaging TekniPlex Healthcare, which utilizes advanced materials science expertise to help deliver better patient outcomes, has commenced production activities at its new 200,000-square-foot facility in Madison, Wisconsin. Serving ...
TekniPlex Healthcare, which utilizes advanced materials science expertise to help deliver better patient outcomes, has commenced production activities at its new 200,000-square-foot facility in Madison, Wisconsin. Serving as the premier, flagship location for the company’s Barrier Protection Systems business, the plant will combine state-of-the-art manufacturing technologies with materials science experts – all toward the goal of expanding capabilities and access to crucial protective solutions throughout North America and globally.
Marrying uncompromising quality with high-volume production, the spacious new site strengthens TekniPlex Healthcare’s ability to support medical device and pharmaceutical companies, and ultimately their downstream partners, including hospitals, outpatient surgery centers, laboratories and patients, with reliable access to sterile barrier packaging that protects life-saving medical technologies. For the company’s global set of customers, the plant also helps ensure uninterrupted supply chains and expedient delivery windows.
Providing TekniPlex Healthcare with a true U.S. hub that builds upon decades of legacy barrier protection solutions experience, the plant holds an ISO 13485:2016 quality management system (QMS) certification, indicating its robust and well-documented QMS covering all aspects of medical device design, development, production and servicing. This certification reinforces the company’s commitment to providing safe and effective solutions for the medtech industry that satisfy regulatory requirements while consistently meeting customers’ expectations.
Among other vital solutions, the facility – TekniPlex Healthcare’s second in Madison, WI – will play a substantial role in producing coated and printed solutions that protect medical devices and wound care products from contaminants, helping improve patient outcomes. Fittingly for a flagship facility, the new plant will incorporate sophisticated modern manufacturing infrastructure. Current assets include a state-of-the-art air knife coater that significantly increases TekniPlex Healthcare’s supply of coated Tyvek® and heat-seal coated reinforced papers for sterilizable barrier applications, such as procedure kits, IV sets, syringes, and implantable devices. Other highlights include a new wide-width eight-color high-definition flexographic printing press, allowing the company to meet exacting healthcare printing specifications with a near-zero waste manufacturing process.
The plant’s sustainability profile is equally elevated, employing an ecofriendly-by-design approach that drastically minimizes waste. In fact, just two sources of waste leave the facility: hand-carried garbage bags and separated recycled waste. Impressively, at least 95% of the waste generated by the facility is recyclable. This aligns with growing demands across the healthcare industry for responsible manufacturing practices that reduce environmental impact without compromising product safety.
“Our new flagship facility exemplifies TekniPlex Healthcare’s mission of improving patient care through solutions that protect, preserve, and perform,” said Suj Mehta, CEO of TekniPlex Healthcare. “The products manufactured here directly impact patients’ lives. As a dedicated hub, the site not only expands our capacity and provides customers with supply chain assurances, but also serves as a knowledge base to build upon and maximize our leadership in barrier protection materials science.”
Looking ahead, the spacious facility allows for ample near-future expansion opportunities, including existing plans for a second flexographic printer, a cantilevered slitter rewinder, and a reversible salvage rewinder. The company will continue to seek additional capability and capacity enhancements centered at this facility.
TekniPlex Healthcare’s new facility is located at 6002 Femrite Drive in Madison. A ribbon-cutting ceremony on June 5, which was attended by customers, key suppliers, local Wisconsin officials, and employees, marked its official opening.
10 places to see fireworks around Madison for Fourth of July
Isabelle Dunaihttps://captimes.com/news/community/10-places-to-see-fireworks-around-madison-for-fourth-of-july/article_36d2ee84-3d4d-4de3-94de-e97a4bec9065.html
With Fourth of July weeks away, the Cap Times assembled a list of where to go for music, parades, food and fireworks to celebrate the holiday.Verona Festival Foods fireworks show9:30 p.m.531 E. Verona Ave., VeronaKick off your Fourth of July festivities and head over to Hometown USA Festival Park to see a fireworks show light up the sky....
With Fourth of July weeks away, the Cap Times assembled a list of where to go for music, parades, food and fireworks to celebrate the holiday.
Verona Festival Foods fireworks show
9:30 p.m.
531 E. Verona Ave., Verona
Kick off your Fourth of July festivities and head over to Hometown USA Festival Park to see a fireworks show light up the sky.
DeForest Fourth of July Celebration
3 p.m. to midnight
Fireman’s Park (at the corner of DeForest Street and South Durkee Street), DeForest
DeForest’s largest summer event has live entertainment, inflatables and a rock wall and will end with a fireworks display at dusk. Want more than just one day of festivities? Return the following day for a Freedom Run (5k, 10k and one-mile fun run), car show and parade.
Norsk Golf Club Fourth of July Celebration
4 p.m.
2755 Norsk Golf Bowl Road, Mount Horeb
The nine-hole golf course and bowling alley will host its ninth anniversary celebration with a full lineup of live music, food stands and a fireworks show at dusk.
9:30 p.m.
2920 N. Sherman Ave., Madison
Stick around after the Madison Mallards game, which starts at 5:35 p.m., and take the field to watch the Festival Foods fireworks show over Warner Park.
2 p.m. to 10:30 p.m.
213 Dorn Drive, Waunakee
The village of Waunakee will host its annual “WaunaBoom” at Ripp Park. The event has live music, a petting zoo, a Black Hawk fly-in by the 147th Aviation Regiment and an F-35 flyover by the 115th Fighter Wing. Free movies will be shown, including “Monsters, Inc.” and “The Incredibles.” The fireworks display, choreographed to music, is at 9:45 p.m. Admission is free.
2 p.m. to 8 p.m.
1001 Wisconsin Place, Madison
Featuring live music from Natty Nation, a tent dedicated to kid-friendly activities and two water shows from the Mad City Water Ski Team on Lake Mendota, the Edgewater will host its annual Fourth Fest.
Fireworks with the Madison Night Mares
4:05 p.m.
2920 N. Sherman Ave., Madison
Madison’s softball team, the Night Mares, will host a fireworks show following the team’s game against the Wausau Ignite. Fans will be welcome on the field after the game to watch the display.
9:20 p.m.
1055 Nichols Road, Monona
Taking place over two days on Thursday and Friday, the Monona Community Festival at Winnequah Park is one of the largest and longest-running Fourth of July celebrations in southern Wisconsin. Admission is free. Fireworks start at dusk.
Last year, organizers announced the festival’s ending due to lack of volunteers, increased costs and new regulations. This January, the festival announced its return. Organizers credited the advocacy of community members (one Facebook group made to “ensure the festival will continue” has over 700 members) and collaboration between outgoing and incoming Monona Community Festival members as ways the festival was saved.
At dusk
400 Mandt Parkway, Stoughton
For day four of the Stoughton Fair — following a day of pie eating contests, a petting zoo and livestock shows — join the festivities at dusk for a fireworks show. The fair will start on Tuesday, July 1, and end on Sunday, July 6. Stoughton Fair is a free community event.
9:30 p.m.
Sauk City Riverwalk
A fireworks display over the Wisconsin River will close out Fire on the River’s day of live music, family-friendly activities, a beer and wine garden, and a car show.
Isabelle Dunai is reporting for the Cap Times in 2025 as the David Maraniss Fellow. She is pursuing a master's degree from the University of Wisconsin-Madison School of Journalism and Mass Communication. Email story ideas and tips to Isabelle at idunai@captimes.com.
Dane County judge strikes down rezoning for Old Sauk Road development
Liam Beranhttps://isthmus.com/news/news/dane-county-judge-strikes-down-rezoning-for-old-sauk-road-development/
Potter LawsonThe proposed development would add 144 housing units in Madison's west side.A Dane County judge ruled Tuesday that Madison’s city council used “immaterial” criteria when rezoning two west-side properties to make way for a 144-unit housing development on Old Sauk Road, potentially halting progress on a controversial apartment complex.For the project from Stone House Development to move forward, alders must again rezone the properties in alignment with the criteria specified in the city&rsquo...
Potter Lawson
The proposed development would add 144 housing units in Madison's west side.
A Dane County judge ruled Tuesday that Madison’s city council used “immaterial” criteria when rezoning two west-side properties to make way for a 144-unit housing development on Old Sauk Road, potentially halting progress on a controversial apartment complex.
For the project from Stone House Development to move forward, alders must again rezone the properties in alignment with the criteria specified in the city’s comprehensive plan. In her ruling, Dane County Circuit Court Judge Rhonda Lanford wrote the city council “failed to consider the factors required” by the plan.
Transcripts from the June 18, 2024, meeting where the council approved the rezoning, Lanford wrote, show that alders did not sufficiently consider relationships between buildings and their “surroundings, natural features, lot and block characteristics,” nor “access to urban services, transit, arterial streets, parks and amenities” to determine if increased residential density was appropriate.
“The City’s failure to do so was unlawful because every Wisconsin city and village must make zoning decisions ‘consistent with that local governmental unit’s comprehensive plan,’” Lanford added.
Lanford has also scheduled a hearing Monday, June 9, to address the petitioners’ request for a temporary injunction to “prohibit the City from issuing any permits and to suspend any permits already issued for the properties,” City Attorney Michael Haas says in an email.
Some west-side residents organized against the Old Sauk proposal prior to its approval, arguing it would increase traffic danger, hamper stormwater management and add inappropriate density to a neighborhood primarily composed of single-family homes. They submitted a petition opposing the redevelopment and hired a civil engineer to study potential stormwater effects from the proposal.
After rezoning was approved, four plaintiffs who live near the proposed building filed a lawsuit challenging the city’s decision in July.
Lanford’s decision marks a victory — if a potentially temporary one — for those residents and a setback for a city looking to add denser housing in the face of a citywide housing crisis. Adding density on Madison’s west side has been a lightning rod issue: in March 2024, angry residents shouted down city staff presenting a draft of the West Area Plan, which suggested rezoning for denser housing in some parts of the area.
Ald. Will Ochowicz, founder of pro-density group Madison is for People, is still optimistic that the proposal will go through.
“If it's just remanding to consider additional criteria, that doesn’t seem like it would be very difficult to do,” says Ochowicz. “And I don't think the outcome will be different.”
Lanford’s decision requires the council to “articulate the reasons for its decision and take another vote,” Haas says. It has not yet been decided when the issue will be placed on the council’s agenda, he adds.
Demolition for the property may continue regardless of the zoning, Haas says. A building permit has not been issued for the property and may only be issued after rezoning is approved, he adds.
[Editor's note: This article has been updated to add a quote from Ald. Will Ochowicz.]
Madison Celebrates Nature Everywhere Day 2025
City of Madison, WIhttps://www.cityofmadison.com/news/2025-05-29/madison-celebrates-nature-everywhere-day-2025
The City of Madison continues its commitment to support the health and well-being of children, families, and the environment through equitable access to nature. This summer Madison will celebrate Nature Everywhere Day on Sunday, June 1, 2025. Nature Everywhere Day is a single-day event that invites people to spend time outdoors and enjoy programs that will take place at locations across the Madison area....
The City of Madison continues its commitment to support the health and well-being of children, families, and the environment through equitable access to nature. This summer Madison will celebrate Nature Everywhere Day on Sunday, June 1, 2025. Nature Everywhere Day is a single-day event that invites people to spend time outdoors and enjoy programs that will take place at locations across the Madison area.
Decades of research reveals that time in nature helps children become healthier, happier, and more successful in school. As Madison continues to grow, local leaders emphasize the importance of access to nature for all children.
More about Nature Everywhere
In 2023, the National League of Cities (NLC) and partners Children & Nature Network (C&NN), and KABOOM! welcomed 19 sites – including the Madison Region – into the Nature Everywhere Communities initiative. These sites are part of a national joint initiative called Nature Everywhere Communities.
Madison’s leadership was recognized in 2024 when the city hosted the Children & Nature Network’s Nature Everywhere International Conference. Madison remains committed to its goals to advance equitable access to the outdoors where children live, learn and play through ongoing collaboration and events like Nature Everywhere Day. This work also aligns with the Wisconsin Outdoor Heritage Resolution (AJR27), which recognizes that every child in Wisconsin should have the opportunity to play and explore in Wisconsin's natural spaces and wild places.
UW-Madison to renovate Science Hall
Liam Beranhttps://isthmus.com/news/news/uw-madison-to-renovate-science-hall/
Cannon Design / Insite Consulting ArchitectsA rear study hall addition is planned for UW-Madison's Science Hall to make the building feel more like a '360 degree building.'UW-Madison officials are planning to renovate one of the university’s most iconic buildings.Science Hall, built in 1887, will undergo a historic renovation with interior upgrades and construction of a rear atrium. The project is expected to cost $163.2 million, according to Gillian Drummond, UW-Madison director of public affairs. The renovation w...
Cannon Design / Insite Consulting Architects
A rear study hall addition is planned for UW-Madison's Science Hall to make the building feel more like a '360 degree building.'
UW-Madison officials are planning to renovate one of the university’s most iconic buildings.
Science Hall, built in 1887, will undergo a historic renovation with interior upgrades and construction of a rear atrium. The project is expected to cost $163.2 million, according to Gillian Drummond, UW-Madison director of public affairs. The renovation will also tackle outstanding “safety, accessibility and deferred maintenance issues,” according to a request for qualified architects created by the Universities of Wisconsin in 2024. The renovation is fully funded by grants and gifts, said Aaron Williams, campus planner and landscape architect for UW-Madison, at a May 22 meeting of the Joint Campus Area Committee.
“One of the main purposes for this project is to restore the building and do some much-needed maintenance to the building,” said Stacy Keller, senior architect at Insite Consulting Architects, a historic architecture firm based in Madison and Washington, D.C. that’s doing design work for the project alongside Chicago-based firm Cannon Design.
The firm plans to add an atrium, intended as a lounge or study space, to the back of the building, which Keller said would assist in making the building feel like “more of a 360 degree building.” She noted that people who need an accessible entrance must currently enter through a back entrance in a space that’s otherwise just a parking lot.
“We really want the space between Radio Hall and the addition to feel more like a plaza, rather than just a rear alleyway,” said Keller. “So we're going to provide the enhancements to make it a nice place that pedestrians want to be and have that clear access between Helen White [Hall] and Bascom Hill.”
Other exterior renovations, according to Keller, are expected to include a brick pathway outside the building’s rear, “full slate roof replacement,” wood window repairs and the potential addition of some storm windows. Green roofs are being floated as an option for the atrium.
The building, which contains the oldest lecture hall on campus still currently in use, houses the campus geography department, the Nelson Institute for Environmental Studies and the state Cartographer’s Office. It was listed in the National Register of Historic Places in 1993.
Ald. MGR Govindarajan, whose district includes the campus, ran an Instagram poll asking for students’ opinions on the atrium addition. Feedback at 4:45 p.m., when the meeting started, was mixed.
“Yay study spaces, but fugly style,” said one commenter. “Glass on bricks, really?”
Another student: “It seems pretty, but like a bit too modern for Science Hall. Maybe better for [the] new Humanities area.”
Govindarajan says in an interview he’s glad there’s another study space planned for the building — “students are desperately in need of more places to study that is not their dorm room or a library” — but isn’t a fan of its proposed look.
“It just doesn't fit the design,” says Govindarajan. “People think about Science Hall and they see this old rustic castle, essentially. [Adding] a sleek, modern white and glass kind of thing to the back with these brand new futuristic lights — that just doesn't fit the vibe very much.”
A request for bids from contractors is tentatively planned for release in September 2026. Construction is planned for February 2027, and substantial completion of the project is expected in February 2029.
[Editor's note: This article was updated to correct the total cost of the renovation. It is expected to be $163.2 million, not $81 million.]
Disclaimer:

Service Areas
