Call Center Company in Santa Clara, CA
You don't have to be an all-A student from Mission College near Santa Clara to know that exceptional customer service and effective communication are more important than ever in today's environment. With a multitude of platforms available for customer engagement, companies and industries of all kinds are feeling compelled to elevate their client support.
In fact, savvy business leaders are exploring ways to cut costs by outsourcing their inbound and outbound voice services, along with the email and chat support that are crucial to daily operations. If your company is ready to enhance customer experience, retain and grow its client base, increase brand visibility, and outpace competitors, consider collaborating with ABC Marketing Services Services to take the next step.

Years of Experience

- Call Center Company in Santa Clara, CA
- The ABC Marketing Services Difference
- Call Center Company for Appointment Setting
- What Services Does ABC Marketing Services Provide for These Industries?
- Call Center Company for Help Desk
- What Services Does ABC Marketing Services Provide for These Industries?
- Call Center Company for Technical Support
- What Services Does ABC Marketing Services Provide for These Industries?
- Call Center Company for Marketing Research
- What Industries Benefit from Marketing Research Services from ABC Marketing Services?
- Call Center Company for Surveys
- Stay Competitive and Keep Customers Happy with Help from ABC Marketing Services
The ABC Marketing Services Difference
For over 20 years, our call center company in Santa Clara, CA has been providing innovative solutions to help you engage with your markets across the U.S., Canada, and beyond. We've successfully launched hundreds of campaigns for a number of needs, including:
Help Desk
Customer Care
Technical Support
Surveys
Appointment Setting
Outbound Sales
Lead Generation
We recognize that choosing to partner with a call center for customer care and product support is a significant commitment. We also understand how challenging it can be to transition from another call center provider. That's why, as your trusted partner, we're dedicated to guiding you through this process every step of the way.
When you collaborate with ABC Marketing Services, you gain access to a team of experts who are ready to support your customers as if they were their own. Unlike other call center companies, we offer services that are fully customized to meet the unique needs of your business. Our centers are close to the U.S., in user-friendly destinations in Mexico, Belize, El Salvador, and Brazil, where our pricing is 50% lower than standard rates, and we can handle projects in Spanish, English, Portuguese, and other languages.

What Industries Does ABC Marketing Services Target?
If you own a business, you're probably wondering whether we serve the industry in which you work. We're proud to serve many businesses in a number of different industries, including:
Agriculture & Agribusiness
Automotive & Transportation
Business Services & Consulting
Construction & Engineering
E-Commerce & Retail
Education & E-Learning
Energy & Utilities
Financial Services & Banking
Government & Public Sector
Healthcare & Medical Services
Hospitality & Travel
Human Resources & Staffing
Information Technology (IT) & Software Development
Insurance
Legal & Law Firms
Logistics & Supply Chain
Manufacturing & Industrial
Marketing & Advertising
Media & Entertainment
Nonprofit & Charitable Organizations
Real Estate & Property Management
Security & Surveillance
Telecommunications
Waste Management & Environmental Services
Plastic surgery clinics
The bottom line? Our key motivator is your success. Let's talk today about your business objectives. Once we understand your business and your goals, we'll help you achieve the results you want with the help of reliable call center pros. Now that you know more about ABC Marketing Services, let's take a deeper dive into the most popular call center services we provide.
Call Center Company for Appointment Setting
Could you imagine booking an appointment at Pacific Gardens in Santa Clara, only for their team to make a mistake and lose the reservation you made? Chances are you'd be mad. The same goes for your company when one of your customers books an appointment, and it's lost or delayed.
We recognize how time-consuming appointment setting can be for your business. That's where ABC Marketing Services comes in. We're one of the top call center companies providing appointment-setting services in the U.S. We specialize in offering customized solutions for businesses aiming to simplify their scheduling and improve customer engagement. Our goal is to help companies like yours stay organized and concentrate on what truly counts—achieving growth and success.

Why Hire a Call Center Company in Santa Clara, CA for Appointment Setting?
Partnering with a knowledgeable call center for appointment setting can help you save time, cut costs, and minimize stress. Plus, your business can avoid expenses such as equipment, overhead, setup time, and training, all while enhancing your profits and sales.
Some additional benefits of working with ABC Marketing Services for appointment setting include:
24/7 Service
Focus More Time on Your Business
Correct Difficult Staffing Problems
Communicate with Customers Effectively
Grow Your Company
More
What Industries Benefit from ABC Appointment Setting Services?
Leaders in industries like Automotive & Transportation and Agriculture & Agribusiness find appointment setting services from ABC Marketing Services to be highly effective. Our appointment setting services help improve customer service, generate sales, and provide tech support for businesses such as:
Farm Supply Distributors
Equipment Manufacturers
Organic Farms
Car Dealerships
Trucking & Logistics Companies
More
What Services Does ABC Marketing Services Provide for These Industries?
Contact ABC Marketing Services today for a full list of services that we provide for industries like Automotive & Transportation and Agriculture & Agribusiness.
What Services Does ABC Marketing Services Provide for These Industries?
Contact ABC Marketing Services today for a full list of services that we provide for industries like Business Services & Consulting and Construction & Engineering.
Call Center Company for Help Desk
Outsourcing your help desk allows your customer service department to operate 24 hours a day. Our call center company in Santa Clara, CA can offer tier-1 technical support or serve as backup for your in-house help desk team. Simplify your support process and focus on growing your business, instead of dealing with help desk nightmares.

What Makes ABC Marketing Services the Best Choice for Outsourced Help Desk Services?
If you're worried about the high costs and hassles of Help Desk, look no further than our call center company for help. Help desk services from ABC Marketing Services include:
Some of the most competitive rates and flexible pricing options available, catering to a wide variety of needs, from fully dedicated agents to shared options priced by subscriber, call, or device.
A strong, purpose-driven service attitude. Like we stay ready for action with extensive help desk experience, available from 12/5 to 24/7 through phone, text, email, and live chat.
Secure and redundant call center infrastructure.
Bilingual Spanish/English and Portuguese/English agents, all fully trained with extremely low attrition.
Whether you're looking to integrate chat or email into your Help Desk services or hand over your operations for a fully managed system, ABC Marketing Services can help.
What Industries Benefit from Help Desk Services from ABC Marketing Services?
Leaders in industries like E-Commerce & Retail and Education & E-Learning find outsourced help desk services from ABC Marketing Services to be highly effective. Our help desk services improve customer service, generate sales, and provide support for businesses and organizations like:
Online Learning Platforms
Private Schools
Online Stores
Fashion Brands
More
What Services Does ABC Marketing Services Provide for These Industries?
Contact ABC Marketing Services today for a full list of services that we provide for industries like Education & E-Learning E-Commerce and Retail.
Call Center Company for Technical Support
ABC Marketing Services is a call center company known for its tech support - so much so that we offer two different tiers to accommodate our customers.

Standard Tech Support
For Basic Tier 1 Tech Support, our agent collects your customer's information and analyzes it to identify and resolve issues using established procedures. Typically, a Tier 1 agent works under the close supervision of a senior technician from your staff. Sometimes, your tech support needs can be integrated with the PTS offerings listed below, generating revenue for your company.

Premium Tech Support (PTS)
Our all-in-one, customizable Premium Technical Support (PTS) solution offers exceptional tech support for all the connected devices and services used by your customers. There's no requirement for you to create your own offering. This comprehensive solution comes with all the necessary call center resources, software, technology, and operational expertise. You just need to promote your PTS program to your customers.
A few of the reasons why customers choose our tech support services include:
Market-Leading Results
We help your company achieve better customer experiences and higher ROI.
Problem Solving
We help you deliver superior tech support experience via immediate live support and 24/7 problem-solving skills.
Available Customer Protection
Bundle additional services like device protection, Internet security, online backup, and other third-party services as part of a single PTS subscription.
What Industries Benefit from Tech Support Services from ABC Marketing Services?
Leaders in industries like Energy & Utilities and Financial Services & Banking find technical support services from ABC Marketing Services to be highly effective. Our technical support services improve customer service, generate sales, and provide support for businesses and organizations like:
Water & Electric Providers
Solar Energy Firms
Investment Companies
Insurance Firms
More
What Services Does ABC Marketing Services Provide for These Industries?
Contact ABC Marketing Services today for a full list of services that we provide for industries like Government & Public Sector and Healthcare & Medical.
Call Center Company for Marketing Research
Marketing research, encompassing social and opinion studies, involves the organized collection of data regarding individuals or organizations through statistical techniques and applied social science methods. This approach provides valuable insights to inform market decisions. As an integral part of any business strategy, having the right research is fundamental for sustaining your company's competitive edge - and ABC Marketing Services can help.
What Sets ABC Marketing Services Apart from Other Research Group Providers?

If business growth is on the menu this year, you've got to make informed decisions, and marketing research is one of the best ways to achieve that goal. Contact ABC Marketing Services to learn more about our marketing research services.
What Industries Benefit from Marketing Research Services from ABC Marketing Services?
Leaders in industries like Hospitality & Travel and IT & Software Development find marketing research services from ABC Marketing Services to be highly effective. Our marketing research services improve customer service, generate sales, and provide support for businesses and organizations like:
Hotels
Travel Agencies
Tech Startups
IT Consulting Firms
More
What Services Does ABC Marketing Services Provide for These Industries?
Contact ABC Marketing Services today for a full list of services that we provide for industries like Hospitality & Travel and IT & Software Development.
Call Center Company for Surveys
Conducting outbound market research and distributing customer surveys are excellent ways to gain insights into your consumers, allowing you to enhance your products or services. Relying on trial and error can be costly. Let our call center agents assist you in making informed decisions and assessing adoption rates before launching anything new.
At ABC Marketing Services, we have the capacity to create both small and large-scale surveys. Our clients frequently report the benefits of using surveys. Some of those benefits include:
Surveys hold significant power. By tapping into the insights our call center gathers from consumers, we can assist you in developing new products and services or fine-tuning your existing offerings. Ready to discover how ABC Marketing Services can support your company? Give us a shout. We'll take the time to understand your needs and provide a tailored proposal just for you.
What Industries Benefit from Surveys from ABC Marketing Services?
Leaders in industries like Insurance and Logistics & Supply Chain find surveys from ABC Marketing Services to be highly effective. Our surveys help improve customer service, generate sales, and provide support for businesses and organizations like:
Health Insurance Providers
Auto Insurance Companies
Warehousing Companies
3PL Providers
What Services Does ABC Marketing Services Provide for These Industries?
Contact ABC Marketing Services today for a full list of services that we provide for industries like Hospitality & Travel and IT & Software Development.
Stay Competitive and Keep Customers Happy with Help from ABC Marketing Services
As a leading call center company in Santa Clara, CA, we know that innovative, custom service is what you need to succeed. That's why, since 1996, ABC Marketing Services has led the way in providing cost-conscious yet effective call center solutions for businesses like yours. From telemarketing and help desk services to lead generation and premium tech support, we can help. We've got the tools and resources to keep your company competitive and your customers happy. Contact us today to learn more about our unique call center services
Latest News in Santa Clara, CA
$100K is ‘low income’ in even more CA counties
Lynn La May 20https://calmatters.org/newsletter/what-is-low-income-in-california/
Amid pledges from Democratic legislative leaders to make California more affordable, there is persistent evidence that the state’s high cost of living won’t get better anytime soon.The latest comes from California’s housing department, which recently released its ...
Amid pledges from Democratic legislative leaders to make California more affordable, there is persistent evidence that the state’s high cost of living won’t get better anytime soon.
The latest comes from California’s housing department, which recently released its annual report detailing how much households can earn in each of California’s 58 counties to be eligible for various government programs, including housing assistance programs.
One striking takeaway? Earning a six-figure salary as a single person without dependents is considered “low income” in five counties — all in Northern California.
Residents making an annual income of up to $109,700 who are living in Marin, San Francisco, San Mateo, Santa Clara and Santa Cruz counties are considered low income, according to the California Department of Housing & Community Development. Topping the list is Santa Clara County, the home of Silicon Valley’s tech industry, which designates $111,700 as low income.
For a three-person household — say, two parents with one child — earning a combined six-figure salary is also considered low income in an additional 11 counties: Alameda, Contra Costa, Los Angeles, Monterey, Napa, Orange, San Diego, San Luis Obispo, Santa Barbara, Sonoma and Ventura counties.
This wasn’t always the case, as SFGATE points out: Five years ago, $78,550 was considered low income for a single-person household in Santa Clara County, a difference of $33,150, or 42%, compared to now. Indeed no California county in 2020 considered a six-figure salary low income; with $97,600 standing as the low-income ceiling for Marin, San Francisco and San Mateo counties.
The report comes as both the federal and state government plan to cut or shift funds for social safety net programs; rising insurance costs drive up rents; electric bills in California remain some of the highest in the country; and inflation is “projected to accelerate” under President Donald Trump’s tariff policies.
Join CalMatters and Evident in Bakersfield on Wednesday for a screening of Operation: Return to Sender, a short documentary uncovering what really happened during a three-day Border Patrol raid in Bakersfield. After the film, CalMatters’ Sergio Olmos and others will discuss what the team uncovered and what it means for immigration enforcement. Register today or attend our Los Angeles screening on Thursday.
CA cities and counties clash over homelessness
Though Gov. Gavin Newsom’s disputes with local governments over homelessness often grab headlines, disagreements between counties and cities also have the potential to upend the livelihoods of unhoused people who depend on local support.
As CalMatters’ Marisa Kendall explains, the saga between the city and county of Los Angeles and their soon-to-be-dissolved joint homeless services authority underscores the friction between local governments, which are sometimes at odds with each other when it comes to funding and responsibility. It’s a kind of clash that’s happening elsewhere in California, such as San Diego and Stanislaus counties.
Established in the 1990s, the Los Angeles Homeless Services Authority provided services to some of L.A. County’s 75,000 homeless people. After two audits found that the joint agency failed to properly track spending and outcomes, the county’s Board of Supervisors voted last month to rescind more than a third of the agency’s funding, or more than $300 million. L.A. County officials say they plan to create a new agency that is more efficient and will have more accountability measures.
L.A. Mayor Karen Bass and a city councilmember blasted the move, saying it would “create a monumental disruption” and risk “worsening our homelessness crisis.”
Days after county supervisors conducted their vote, members of the L.A. City Council said they should consider pulling out of the agency too.
Cities, which provide shelter beds, do not have behavioral health departments, which are provided by counties, along with other key mental health and addiction treatments. The dismantling of L.A.’s joint agency has left programs in the region figuring out how to separate funds they receive from both the city and county.
Fear among ESL students under Trump
More than 290,000 students take free English as a Second Language courses in California’s community colleges. But as the Trump administration cracks down on immigration, educators are reporting a heightened level of anxiety that discourages ESL students from going to class, writes Delilah Brumer of CalMatters’ College Journalism Network.
Non-credit ESL courses have been growing in popularity in recent years: From the 2018-19 academic year to 2023-24, about 30,000 more students in California enrolled in these courses. This is a boon for community colleges, which receive state funding through ESL courses and are still struggling with enrollment after the pandemic.
But in January Trump issued several executive actions to increase deportations, including authorizing the U.S. Immigration and Customs Enforcement to make arrests at schools and other “sensitive locations.” For the roughly 100,000 California college students who do not have permanent legal status, fears about ICE have led some to either attend classes online or not show up at all.
And lastly: Better pay for CA prisoners
Though voters in November rejected amending the state constitution to ban involuntary prison labor, a Culver City lawmaker continues to push for better pay for California prisoners — including incarcerated firefighters who help put out active wildfires. Read more from CalMatters’ Joe Garcia.
California Voices
CalMatters columnist Dan Walters: As a lame duck governor, Newsom can afford to upset allies with his latest state budget plan — but the Legislature, on the other hand, remains in a tough spot.
Some stories may require a subscription to read.
How old is too old to drive in CA? See DMV’s updated rules for seniors // The Sacramento Bee
Trump administration cancels $85.6M in public health grants to Santa Clara County // The Mercury News
Homelessness grew by 3% in Fresno and Madera counties, even with anti-camping bans in effect // Fresnoland
How illegal dumping in Antelope Valley desert sites got so bad // LAist
Portrait emerges of Palm Springs bombing suspect // Los Angeles Times
With CA’s affordable housing shortage, does Coachella Valley offer hope? // Los Angeles Times
Federal prosecutors in LA work to ‘neutralize CA’s sanctuary state policy’ // The Orange County Register
Surgeons in Southern CA perform first ever successful bladder transplant // The Guardian
Six Flags to cut 135 jobs in California, including at Vallejo and Santa Clara parks
Aidin Vazirihttps://www.sfchronicle.com/california/article/six-flags-california-layoffs-merger-20348618.php
In a sweeping corporate overhaul, Six Flags Entertainment will eliminate 135 jobs across its California parks and dissolve all individual park president roles, part of a larger cost-cutting initiative following last year’s $8 billion merger with entertainment company Cedar Fair.The layoffs will affect leadership at key California locations, including ...
In a sweeping corporate overhaul, Six Flags Entertainment will eliminate 135 jobs across its California parks and dissolve all individual park president roles, part of a larger cost-cutting initiative following last year’s $8 billion merger with entertainment company Cedar Fair.
The layoffs will affect leadership at key California locations, including Six Flags Discovery Kingdom in Vallejo, California’s Great America in Santa Clara, and the flagship parks Knott’s Berry Farm in Buena Park (Orange County) and Six Flags Magic Mountain in Valencia (Los Angeles County).
“Six Flags Entertainment recently moved to a new regional operating structure,” the company said in a statement. “Under this new alignment, we have centralized certain functions and responsibilities at the corporate level.”
As part of the restructuring, Six Flags will eliminate president positions at all 27 of its parks nationwide and reduce its full-time workforce by 10%. Some affected employees may be offered part-time roles or severance packages. The company expects the transition to be completed by the end of June.
The cuts come amid growing financial pressure. Six Flags reported a $220 million net loss in the first quarter of 2025, citing economic uncertainty and unpredictable weather as key challenges.
Former Cedar Fair CEO Matt Ouimet, who stepped down before the merger, called the layoffs inevitable in a LinkedIn post.
“This die was cast when the merger agreement was signed,” he wrote. “It isn’t because the business or the individuals were performing poorly. This is purely math.”
Despite the layoffs, Six Flags says it plans to invest $1 billion in its parks over the next two years.
Cedar Fair sold California’s Great America to San Francisco developer Prologis for $310 million in 2022. Under the terms of the deal, the park must close within 11 years. Prologis has not yet announced a timeline for the closure.
Planning Permit or Entitlement Application Process
santaclaraca.govhttps://www.santaclaraca.gov/our-city/departments-a-f/community-development/planning-division/planning-permit-or-entitlement-application-process
Before submitting a Planning application: STEP 1: Verify the Zoning District of the property using MapSantaClara.STEP 2: Verify whether the property is a Historic Resource Inventory (HRI) or within 200 feet of an HRI using the Hist...
Before submitting a Planning application:
STEP 1: Verify the Zoning District of the property using MapSantaClara.
STEP 2: Verify whether the property is a Historic Resource Inventory (HRI) or within 200 feet of an HRI using the Historic Resources Map.
STEP 3: Reference the General Plan and Zoning Code for compliance.
STEP 4: Consult with the City's Public Works Engineering (Land & Property Development) for information regarding public easements.
STEP 5: Read through the Application Checklists that include the submittal requirements for your application type.
STEP 6: Review the Application Fee (PDF) requirements based on your application type.
STEP 7: Contact the Planning Division if you have any questions. You can also schedule an in-person or virtual appointment.
To submit a Planning application:
After submitting an application:
Planning Application Review Process:
Entitlements/permits have different process workflows. Consult the development review process for more information.
STEP 1: Once the fees have been paid, your application will be assigned to a planner and review of your application will begin.
STEP 2: Planning staff:
STEP 3: Public hearing (if applicable)
STEP 4: Application/permit decision made
Supplemental Information:
Mandatory Organics Recycling & Edible Food Recovery
santaclaraca.govhttps://www.santaclaraca.gov/our-city/departments-g-z/public-works/environmental-programs/commercial-and-industrial-garbage-recycling/mandatory-organics-recycling-edible-food-recovery
Organic waste (food scraps, yard trimmings, and food-soiled paper) constitutes more than a third of the materials going to landfill. As a result, Assembly Bill 1826 requires commercial businesses such as restaurants, supermarkets, large venues and food processors to separate organic waste and arrange for collection services.The City of Santa Clara adopted Ordinance No. 1947 to align with the state's AB1826 req...
Organic waste (food scraps, yard trimmings, and food-soiled paper) constitutes more than a third of the materials going to landfill. As a result, Assembly Bill 1826 requires commercial businesses such as restaurants, supermarkets, large venues and food processors to separate organic waste and arrange for collection services.
The City of Santa Clara adopted Ordinance No. 1947 to align with the state's AB1826 requirements.
Date | Threshold to arrange for organic waste recycling services |
April 1, 2016 | Commercial Businesses generating eight (8) cubic yards or more of Organic Waste per week |
July 1, 2016 | Commercial Businesses at Industrial properties generating four (4) cubic yards or more of Refuse per week |
January 1, 2017 | Commercial Businesses zoned for non-Industrial use generating form (4) cubic yards or more of Organic Waste per week |
January 1, 2019 | Commercial Businesses zoned for non-Industrial use generating four (4) cubic yards or more of Refuse per week |
Commercial businesses are covered! Organic waste is collected in the garbage container and is delivered to a mixed waste processing facility where it is separated from the garbage and ultimately made into compost material.
If your business is located in an industrial zoning district, check with your hauler to see what materials they accept through their organics collection program.
Mission Trail Waste Systems | 408-727-5365 |
GW Debris Service | 408-283-4819 |
Recology South Bay | 408-970-5100 |
Republic Services of Santa Clara County | 408-432-1234 |
To reduce unnecessary food waste and help address food insecurity, Senate Bill 1383 (SB1383) requires that by 2025, California will recover and redistribute 20 percent of edible food that would have otherwise be sent to landfills. This law directs that:
Jurisdictions in Santa Clara County are working together to provide a countywide food recovery network. For more information on these efforts, including potential food recovery organizations and services, as well as other resources aimed at assisting with compliance with new state SB1383 regulations, please visit Santa Clara County's Food Recovery Program.
For more information, please contact the Environmental Programs Division at Environment@SantaClaraCA.gov or call 408-615-3080.
A PC Builder's Wonderland: Inside Micro Center's New Silicon Valley Store
Michael Kanhttps://www.pcmag.com/news/pc-builders-wonderland-inside-new-micro-center-santa-clara-california-store
PC builders in Northern California, prepare for electronics heaven: Micro Center is opening a store in Santa Clara, bringing the holy grail of computer parts shopping to the heart of Silicon Valley.The store at 5201 Stevens Creek Blvd officially opens to the public on today, May 30, but the retailer held a soft opening on Wednesday, and I checked it out. It attracted well over 100 customers; a long line developed outside the store about 30 minutes after it opened at 10 a.m.(Credit: PCMag/Michael Kan)Micro Center gave me ...
PC builders in Northern California, prepare for electronics heaven: Micro Center is opening a store in Santa Clara, bringing the holy grail of computer parts shopping to the heart of Silicon Valley.
The store at 5201 Stevens Creek Blvd officially opens to the public on today, May 30, but the retailer held a soft opening on Wednesday, and I checked it out. It attracted well over 100 customers; a long line developed outside the store about 30 minutes after it opened at 10 a.m.
(Credit: PCMag/Michael Kan)
Micro Center gave me a tour before the store held its soft opening on Wednesday morning. (Credit: PCMag/Michael Kan)
“I came here just to see the store,” said Thomas Moore, an IT worker and PC builder. “It’s been painfully obvious that [Micro Center] was missing a presence here.”
Ohio-based Micro Center once had a store in Santa Clara, which is home to several major tech companies, including Nvidia, Intel, and AMD. But in 2012, the retailer shut down the location after failing to reach a lease agreement at its previous location. Now, Micro Center is back with a more modern, brightly lit 40,000-square-foot facility that's likely to be popular among enthusiasts looking for a hands-on shopping experience.
The store's full stock of PC parts, including Nvidia's RTX 5000 series GPUs. (PCMag/Michael Kan)
“It’s the right time, it’s the right place,” said Dan Ackerman, Editor-in-Chief for Micro Center. “There’s such an uptick in people’s interest in build-your-own, and people’s interest in repairability and upgrading.”
That demand was on display as the first customers entered the store. In addition to the line outside, over 40 consumers were also lined up inside the facility to buy a graphics card or CPU, which are locked inside cabinets.
Shoppers crowd the 'Build Your Own' PC section. (Credit: PCMag/Michael Kan)
PC builders love Micro Center because its stores are full of PC parts you can actually see and touch. It also carries the most popular PC graphics cards, such as Nvidia’s GeForce RTX 5090 and 5080, which have been hard to find in stock through online retailers.
It truly was a sight to behold. The Santa Clara store had shelves full of not just GPUs and CPUs, but also PC RAM, NVMe storage, power supplies, liquid coolers and fans, along with custom keyboard kits and all kinds of cables and adapters.
Pedro Rodriguez, who was hoping to snag an RTX 5090, told me, "There's just something different about seeing [the products] in person," he said.
One corner of the store also featured dozens of PC cases, giving customers the chance to physically inspect them. Meanwhile, another side was full of PC monitors and prebuilt desktops and laptops, giving consumers a wide range of computing options.
A consumer named Erik told me the Santa Clara store was the first time he had ever visited a Micro Center. “It’s a PC gaming wonderland,” he said. “It feels like a de-normified Best Buy. Take a Best Buy and grow it out, where you have more PC-specific things.”
The Santa Clara store also features some more niche products, such as steering wheels for racing sims and an automated shelf that can dispense 3D printer filament in whatever color you desire. Employees at the site can also assemble your desktop PC after you buy all the parts.
Despite the wide selection, don’t be shocked by the steep prices. Some RTX 5090 models were listed at a staggering $2,999 or more, even though the starting price is supposed to be $1,999. The RTX 5080 wasn’t far behind, with similarly inflated pricing. But in other areas, the Santa Clara store is offering deals on memory and prebuilt desktops and laptops.
Like other Micro Centers, the store offers price matching and accepts online orders for in-store pickup.
Micro Center, which currently only has stores in 19 states, is in the midst of an expansion. The Santa Clara location is its 29th store, and features a design that's similar to Micro Center’s two other new stores in Miami and Charlotte, North Carolina, which opened last year.
“I think there will definitely be more. I think it’s a very careful consideration,” Ackerman said. “The three stores I have been involved with, the amount of research into exactly where and exactly when is very in-depth. It’s not a lightly-made decision.”
The goal is to ensure the longevity of each Micro Center store. In the meantime, the new Santa Clara location “expects to have over 4,000 graphics cards” this week.
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